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| Is an individual whose job is to help to manage a process of information exchange. |
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| thos that help ensure a full understanding of topics; essential for all team members to be working with common knowledge for planning problem solving. |
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| emphasize possibilities that have not yet been discussed; enhance team's ability to find creative solutions. |
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| These examine the underlying rationale for actions. processes, or circumstances; useful for problem solving, planning and several other purposes |
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| The particular assortment of goods and services that a business offers in order to meets its market's needs and its company's goals |
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| A particular group of customers that ab business seeks to attract |
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| is a good way for a uisness to evaluate how it is meeting its customers' needs and what it need to do to increase customer satisfaction |
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| is a physical characteristic or equality of a product |
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| is the personal satisfaction or advantage that a customer wants from a product |
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| Obvious or apparent benefits |
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| advantage that need little explanation by the sales person |
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| Unique or elusive benefits |
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| Advantages that are available only from your good, service or business |
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| advantages that cannot be seen or understood without the assistance of a salesperson |
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| is dominant factor in many buying decision |
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| having desirable features that your competitor does not have |
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| How long a product will last and give dependable service. |
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