Term
| What are the advantages of the direct mail program? |
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Definition
1) Targeting
2) Coverage
3) Personal
4) In-Depth Message |
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Term
| What are the markets that the direct mail program targets? |
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Definition
1) School Market
2) Contact Market
3) Recruiting Market |
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Term
| what are the ways that the direct mail program assists recruiter prospecting? |
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Definition
1) Reaches HSS, HSG, and CC students with a specific Marine Corps message
2) Creates interest in the Marine Corps
3) Fulfills requests for additional info with a BRC is received or 1-800-MARINES is called |
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Term
| What is the purpose of the fulfillment center? |
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Definition
| To screen out and eliminate duplicate leads and ensure only valid leads (PPC’s) are sent to recruiters |
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Term
| What is the purpose of the direct mail Schedule? |
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Definition
| Reach the targeted markets at the most critical or effective time to generate responses |
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Term
| What is the purpose of the recruiter supplied names program? |
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Definition
| Allow recruiters to incorporate any names that they obtain into the Direct Mail System |
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Term
| What is the purpose of the RS Mail outs? |
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Definition
| Assist the recruiting effort by relieving the recruiter of the administrative burden assc. with conducting mailouts |
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Term
| What are the types of RS Mail Outs authorized as limited supplemental mail outs? |
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Definition
1) Mailout in support of a Career Day or Job Fair
2) Opportunity mailout in support of a particular benefit or program
3) Mailouts in support of the YPF program
4) Congratulatory letters to honor roll, athletes, scholars, etc. who receive local recognition
5) Letters to poolees to generate interest in support of pool functions
6) Mailout in support of an upcoming music audition prior to MTA visit |
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Term
| How is a priority prospect card generated? |
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Definition
| As a direct result of a request for additional information about the Marine Corps due either to media advertising or the direct mail program |
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Term
| How is a priority prospect card worked? |
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Definition
1) Recruiters receive a two-part PPC from the NCOIC
a) Contact Report Card
b) Prospect Applicant Card
2) Note the date on the PPC Contact Report Card due to RSS NCOIC
3) Check the Working File and List Folders to see if they are already being worked
4) Most important aspect of the PPC is to make person-to-person contact! |
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Term
| How does one complete a PPC contact report card? |
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Definition
1) Enter date of initial contact
2) Determine if the prospect is a Good Lead or Not a Good Lead
3) Determine if Workable or Not Workable
4) If prospect is a college student and expressing interest in commissioning programs refer to OSO
5) Detach and return the completed Contact Report Card to the NCOIC |
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Term
| How are Priority Prospect card follow ups conducted? |
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Definition
1) Record any relevant info about the prospect obtained during initial contact on the back
2) Enter action date for appropriate follow-up action and return the PPC to the NCOIC
3) Work the PPC like other tracking cards in the working file. Under all circumstances, maintain contact and keep the prospect interested in enlisting! |
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