Term
| What is the purpose of the Media Program? |
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Definition
| Create awareness of the Marine Corps among prospects and their influencers in the community. |
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Term
| How does one work the Media Card? |
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Definition
Media Card – helps in scheduling visits, maintaining contact with the media, and ensuring that the media is integrated into other recruiting activities.
1) Make a new Media Card at the end of each fiscal year.
2) Transfer appropriate information to a new Media Card. Old card should be filed in the Misc. section of the working file and kept for the next two fiscal years.
3) Enter action dates to make scheduled visits on the front and back.
4) Return card to the NCOIC to file in the working file
5) Each visit should have a specific purpose. Combine the visits with normal activities
6) Ask the RS MPA any questions you may have. |
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Term
| How does one conduct a Media Visit? |
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Definition
1) Coordinate the visit with the RS MPA, especially for major media.
2) Establish contact with the proper person.
3) Make the visit brief. Proper point of contact is Public Service Director.
4) It is not recommended to bring advertising material on the initial visit.
5) Establish time and duration for PSA spots.
6) Meet the Editor, City Editor, or even the Publisher.
7) For outdoor sign companies, find who handles the Marine Corps account. |
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Term
| What are the rules for using recruiter support material? |
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Definition
First issue is ½ of total printed quantity. 2nd is 6 months later.
Rules:
1) Consult the RSM guide.
2) Know what each booklet says
3) Give the material to prospects, parents, educators, and counselors
4) Pass support material out to poolees
5) Rotate stock of materials to ensure only current materials are used. Discard the outdated.
6) Contact the RS MPA for re-supply.
7) Use printed materials as a selling aid.
8) Never cover the Fulfillment Center address on support material with the RSS address.
9) Put the RSS address on door hangers for home visits and on referral cards. |
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Term
| How does one work a take one card? |
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Definition
Take-One stands should be placed in strategic spots with forms of print media or advertising. They can generate additional names. It is an action card that assists in working take-one locations.
How to use:
1) Make a Take-One Card at the start of each FY.
2) List all the Take-One stands.
3) Enter the point of contact at each.
4) Indicate the standard stock of Take-Ones
5) In the “Check Date/Stocked” section, enter the action date for checking and stocking.
6) After checking, set a new action date to service.
7) Periodically, analyze the Card. If results are poor, reduce the stock or seek a better location. |
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