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Broad trends in the context within which a firm operates that can have an impact on a firm's strategic choices |
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Creates both opportunity and threats |
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The distribution of individuals in a society in terms or age, sex, marital status, income, ethnicity, and other personal attributes |
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The values, beliefs and norms that guide behavior in a society |
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The overall health of the economic systems within which a firm operates |
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When activity in an economy is relatively low |
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A recession that lasts for several years |
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Legal and political conditoins |
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The laws and legal system's impact on business coupled with the general nature of the relationship between government and business |
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Specific international events |
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Events such as civil wars, political coups, terrorism, ware between countries, famines, and country or regional economic recessions. |
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The cycle of prosperity followed by recession followed by prosperity |
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Structure Conduct Performance Model |
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Model for a firm which includes its structure, conduct, and performance. |
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Number of competitors, the heterogeneity of products, and the cost of entry and exit. |
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Strategies that firms in an industry implement |
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Relationship between performance of individual firms and as a whole |
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Five Forces Model of Environmental Threats |
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Threat of Entry Threat of Rivalry Threat of Substitutes Threat of Powerful Buyers Threat of Powerful Suppliers |
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Includes: Economies of Scale Production Differentiation (Brand recognition) Cost Advantages (Propriety Technology, Managerial Know-how, Favorable Access to Raw Materials, and Learning Curve Costs) Government Policy |
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The intensity of competition among a firm's direct competitors |
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Products that somewhat meet the needs of a person but not exactly.
Ex. Reading a book vs. Watching a movie |
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Threat of Powerful Suppliers |
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Suppliers can pose a threat by raising prices or reducing quality. Suppliers may also be a threat if they vertically integrate forward |
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Threat of Powerful Buyers |
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When firms have few buyers or one buyer the threat of powerful buyers can be very threatening. firms also face the threat of buyers integrating backward. |
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Industry Structure and Environmental Opportunnities |
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Consolidation First Mover Advantages Product Refinement, Service, and Process Innovation Leadership Nice, Harvest, and Divestment |
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Stands for 4 questions One Must Ask: Value Rarity Imitabality Organization |
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Do resources enable a firm to exploit an external opportunity and neutralize and external threat |
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How many competing firms already possess particular valuable resources and capabilities? |
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Do firms without a resource or capability face a cost disadvantage in obtaining or developing it compared to firms that already possess it? |
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Is a firm organized to exploit the full competitive potential of its resources and capabilities? |
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