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| A make,identifying mark, label, trademark, imprint, or name that dinstinguishes the originator, creator, or manufacturer of goods or services |
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| The quality associated with a brand based on value over a significant period of time; the affirmative perception of a brand or service based on customer loyalty and the reputation of a service or product |
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| Introducinga new or improved product by associating it with an establishe, positive brand image. |
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| A logo, slogan, moniker, or mark assocaited with a product or service by consumers that sets it apart from competitors. |
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| Originating, building, improving, and safeguarding a name or symbol representing a specific product or service. |
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| Optimizing a brand by having a clear concept of its strongest points and placing it among similar products to accentuate it superiority and uniqueness in relation to its competitors. |
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| Adding new versions, types and varieties of existing branded services or goods. |
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| Presenting variations of an established brand to attract a wider buyer base. |
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| Creating new names, logos and marketing campaigns to replace dimishing one and appeal to new demographic to increase recognition and sales. |
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| Using consumer research, trend analysis and investigation of competitive products and services to set targeted products and services apart from above the competition. |
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| Adjusting prices of elastic products lower to create a revenue spike through multiple sales and increasing the prices on inelastic products to maximize revenues per item sold. |
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| Inflating prices across assorted market segments to skim profits from multiple sources. |
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| The price at which a product or service is (1) competitive. (2) profitable and (3) has an attractive Target Cost, calculated by subtracting the Desired Profit from the Target Price. Product designers and engineers must determine the most profitable methods to create the goods. |
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| Utilizing consumers' perceived values to set prices rather than base them on actual costs. |
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| Goods and services purchased by the private sector. |
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| Items bought on a regular basis to meet immediate needs. |
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| Infrequently purchased goods and services consumers typically comparison shop before purchasing such as vehicles, major appliances, and furniture. |
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| Luxury items associated with specific brands and exclusive features such as Jaguar, Tiffany and Lamborghini. |
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| Products whose values in increased or enhanced by service-oriented add-ons such as warranties, service contracts and installations services. |
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| A concrete, physical product whose assessment includes style, quality, characteristics, brand, and presentation: also known as the Formal Product or Tangible Product. |
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| Plugging a product into a line to make it complete and comprehensive. |
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| The cumulative number of line products sold in all classifications. |
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| The common thread that runs through all products in the line. |
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| Increasing market potential by expanding product offerings. |
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| Assessing which products in a line have the highest profit and sales margins. |
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| Increasing sales by presenting related items sold separately. For example, selling a perfume and offering individually packaged body lotion, deoderant and shampoo with the same fragrance. |
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| How many types of product lines offered for sale by a company. |
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| The relativity of the lines offered by a company. |
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| How many types or styles of each product are offered in each line. |
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| The variety and styles of product selections in a particular line. |
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| The quantity of diverse product lines carried by a company. |
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| A portfolio management strategy that measures potential growth based on market growth rate projections and anticipated market share. |
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| Adversity among channel members regarding role definitions and goals. |
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| The channel through which the optimum number of potential buyers can be reached as well as where and when. |
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| The best distribution of products for optimum sales and profits. |
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| Coordinating the movement between suppliers, wholesale distributors, resellers, and customers to maximize sales. |
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| A wide variety of departments dedicated to optimize design, production, marketing, sales, deliveries, and product support. |
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| An integrated group of manufacturers, suppliers, distributors, and buyers who work in conjunction with each other to boost the integrity of product distribution. |
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