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amazon interview
senior business analyst
12
Other
Professional
07/31/2022

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Term
Q1. Tell me about a time when you had to make a quick decision that was going to have a significant impact on the organization?

[Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.]
Definition
“I was managing a project for a very important client with a small group of people from different departments across the organization. We literally only had 10 days left before the project had to be completed, when the client contacted me with an urgent project specification change request. The changes they were asking for would have a significant impact on the team’s ability to complete the project on time, and it would also eat into our project budget. I had very little time to make a decision, and so I decided to agree to the changes, primarily because two of our core values were flexibility and customer focus. The client had been with us for a long time, and I saw their business as valuable for the future health of the organization. Although we ended up making very little money from that project due to the unexpected specification change request, the client was very happy with the results and they went on to spend significant amounts of money with us in the future due to the strong relationship we had built up with them.”
Term
Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.
Definition
“I was in a meeting in my previous job where the company’s sales figures were being discussed by the managers. Although the sales figures were healthy, there was concern amongst the group that the profitability was not as good as it should be, due to the marketing spend that was ongoing. At the end of the meeting, I decided to try and find a solution to this problem. I met up with the marketing team, and they explained to me the bulk of the marketing spend was going on Facebook and social media adverts. After some investigative work, it became apparent that the team was not using Facebook’s tracking pixels that are designed to measure the performance of the advertising spend. I quickly informed them of what I had found, and moving forward from that day on, the organization was able to measure accurately the marketing return on investment. This allowed us to cease adverts that were not giving us any return, which in turn increased profitability.”
Term
Customer Obsession
Definition
Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.
Term
ownership
Definition
Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say “that’s not my job."
Term
invent and simplify
Definition
Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here." As we do new things, we accept that we may be misunderstood for long periods of time.
Term
are right, a lot
Definition
Leaders are right a lot. They have strong judgment and good instincts. They seek diverse perspectives and work to disconfirm their beliefs.
Term
learn and be curious
Definition
Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.
Term
hire and develop the best
Definition
Leaders raise the performance bar with every hire and promotion. They recognize exceptional talent, and willingly move them throughout the organization. Leaders develop leaders and take seriously their role in coaching others. We work on behalf of our people to invent mechanisms for development like Career Choice.
Term
insist on the highest standards
Definition
Leaders have relentlessly high standards — many people may think these standards are unreasonably high. Leaders are continually raising the bar and drive their teams to deliver high quality products, services, and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed.
Term
think big
Definition
Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.
Term
bias for action
Definition
Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.
Term
important question to ask #3
Definition
ask what types of traits would make a candidate successful in this role
DO NOT ASK what are the important leadership principles in this role (too blunt - leadership principles are kinda the same as leadership principles,)
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