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AMT 108
Introduction to the Apparel Industry
46
Other
Undergraduate 1
10/03/2007

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Cards

Term
Retail Product Types
Definition
Home Textiles

Industrial

Apparel
Term
Retailing
Definition
Selling goods to the consumer
Term
Marketing
Definition
bringing together buyers and sellers

**subset of marketing
Term
Three major functions
Definition
Line Planning

Line Development

Line Presentation
Term
Executive Constituency
Definition
Sets goals

CEOs, VP
Term
Inventions
Definition
Spinning Jenny
power loom
cotton gin
sewing machine
Term
ramifications of inventions
Definition
decrease in production time

RTW

Distribution changes (dept. stores/catalogs)
Term
Growth (1950-1980)
Definition
women/kids clothing

the zipper

rayon

ARROW
Term
The Era of Quick Response
Definition
increase in costs and imports

things were spending too much time in development
Term
Quick Response
Definition
Less time being spent between production and consumer

from push to pull
Term
National Apparel and Technology Center
Definition
latest technology

show ramifications of technology

development of technology
Term
inter-indsustry linkages
Definition
encourage standards and increase accuracy

track info and flow (UPC, SKU, SCM)

VICS
Term
Supply chain management

3 types of companies
Definition
1.perform their own manufacuring
2.specialize in a certain area of manufacturing
3.design, market, contract/distribute
Term
Goals of SCM
Definition
reduce inventory

shorten production

better service

sharing info as well as product
Term
sole proprietorships
Definition
individual owns and runs business

owner is liable
Term
sole proprietorship advantages
Definition
few liscenses and full control
Term
s.p disadvantages
Definition
personal liability, expertise needed, difficult to raise capital
Term
partnerships
Definition
unlimited liability
Term
advantages of partnerships
Definition
easy to establish

few liscenses

easy to raise capita
Term
advantages of partnerships
Definition
easy to establish

few liscenses

easy to raise capita
Term
disadvantages of partnerships
Definition
liability exposure

disagreements
Term
Corporations
Definition
complex ownership

legal entity

stockholders
Term
corp advantages
Definition
raise capital

limited liability

employment can move up
Term
corp disadvantages
Definition
complicated

laws vary

higher taxes
Term
merger
Definition
blending of two companies
Term
consolidation
Definition
combining companies
Term
LBO
Definition
Leveraged buy out
Term
conglomerates
Definition
comany controls different lines within the business
Term
ways to achieve differences
Definition
branding

design characterisitic

private labels or store brands
Term
marketing channel
Definition
moving products from manufacturer to consumer
Term
direct marketing
Definition
manufacturers sell to consumer

narrow choices
Term
limited marketing
Definition
manufacturer sells to retailer
Term
extended marketing
Definition
manufacturer, wholesaler, retailer,consumer
Term
anti-sherman act
Definition
no monopolies
Term
FTC
Definition
no unfair trading
Term
what functions to companies perform?
Definition
fiber processing

yarn spinning

fabric production

fabric finishers
Term
natural fibers
Definition
price is based on demand
Term
manufactured fibers
Definition
cost based on development and production costs
Term
conventional manufacturer
Definition
performs all functions in RTW
Term
jobber
Definition
buys fabric and designs

contracts production
Term
contractors
Definition
sewing and and finishing
Term
desinger
Definition
most expnsive
Term
bridge
Definition
desinger less expensive
Term
better
Definition
nationally known brand names
Term
moderate
Definition
nationally known

cheaper than better
Term
budget
Definition
least expensive
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