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Broad term. Any modification of the human body for any reason
Diet: texture: shaving, facial hair odor: prefume, bathing soaps color: Tanning, hair color, makeup deformation (permanant molding or shaping of the body: corsets, feet binding, rings on neck) |
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emphasizes decorative dress (modifications for aesthetic or beauty reasons) |
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How are dress, clothing and adornment interrelated? |
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It builds up to your appearance |
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includes physical features of body and dress |
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Multi-disciplinary Approach to Dress |
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No one field of knowledge or discipline can full explain the importance of dress in people's lives |
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What are the examples of the Multi-disciplinary approach to dress? |
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Anthropology Psychology Sociology |
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cross-cultural comparisons of primitive society have brought an understanding of many o |
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Study of individual behavior --clothing is both a stimulus and a response --people perceive clothing stimulus in different ways and interpret the meaning according to the associations they make with it over time (dress manipulation) --Clothing is important to the concept of self and development of personality |
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Study of human behavior in groups
--clothing is a symbol of the individual's role and status in society and it provides rewards of recognition, approval, and identification for the wearer. |
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Clothing is both a _______ and a ________. |
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People ______ clothing stimulus in different ways and _______ the meaning according to the associations they make with it over time (dress manipulation) |
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Clothing is important to the concept of _________________________. |
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Self and development of personality |
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Clothing is a symbol of the individual's role and status in society and it provides rewards of _______________________________ for the wearer. |
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recognition, approval, and identification |
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What is the Social-Psychology of clothing? |
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it is concerned with the role that clothes and other aspects of appearance play in people's everyday interactions with one another. -Development of interest in the area of Soc-Psych of clothing adornment began in the 19th century. |
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When did development of interest in the area of Soc-Psych of clothing adornment begin? |
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What are the three major reasons Soc-Psych of clothing developed? |
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Women's Dress Reform Movement (1850's) Democratization of Fashion (1850's) Interest in Sexuality (1900's) |
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What are some characteristics of the Women's Dress Reform Movement? |
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-Rejection of confining clothing for women- (era of corsets and crinolines) -Corsets were unhealthy to wear- women suffered from imparied circulation and breathing as well as miscarriages and liver and kidney problems -Outcome was "bloomers" which caused so much controversy that people began to realize that clothing had some social significance. |
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What are some characteristics of Democratization of Fashion? |
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-Fashion available to many economic levels/ aided by the Industrial Revolution- sewing machines, patterns, mass production of clothing -Previously fashion was only available to the wealthy -Sociologists began to study the relationship between patterns of style adoption and societal class structure. |
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Describe some characteristics of Interest in Sexuality |
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-Psychologist such as Freud became interested in the "process" of sexual attraction -The importance of clothing symbolism in this process emerged (shifting erogenous zones) |
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What are some questions you ask yourself about your personal philosophy of dress? |
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-How do you feel about clothes? Are they important? -What guides you in selecting or rejecting particular styles? -How do you feel about the ever changing fashions? |
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Dress as Non-Verbal Communication |
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Provides information during impression formation |
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Dress as Non-verbal communication With Strangers (Appearance Stage) |
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-Provides easily available information -research shows that people form an impression in a few seconds to 4 minutes -Who the person is, what they think, feel, and do |
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One thing is good so you think other things about them must be good too |
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People tend to not see beyond something about a person (handicap, etc.) |
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Dress as Non-Verbal Communication with Acquaintances (Discourse Stage) |
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-Dress less informative -More concerned about what they think or how they feel |
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Can be communicated through 5 channels -Visial -Tactile -Olfactory (smell) -Sound -Taste- flavored lip gloss, etc.
Are often sent unconsciously
Create shared understanding of meanings
Context affects meaning |
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examples of Dress signs and Symbols that are often sent unconsciously |
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Uniforms in public Overwhelming scents |
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Clothing signs and symbols: Create shared understanding of meanings |
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-Feelback often subtle -Changes over time -May vary among groups |
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Clothing signs and symbols: Context affects meaning |
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-Who's wearing garment (age, shape, attractiveness) -how it's worn where it's worn (social situation) culture time (when it's worn) |
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Interaction of 2 or more people
Send and receive messages Feedback loops Create shared meanings Use of signs and symbols *** verbal communication includes spoken and written |
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Non-Verbal Communication involves: |
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Dress Body Movement (kinetics) Touching (haptics) Distance (proxemics) Facial Expressions |
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Dress as a Non-Verbal Language |
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-Dress is a systematic (orderly) "language -Dress is a complex or more complex than verbal language (multi-message) Bits of information are put together according to the rules or "grammar" of dress (norms) -Fashion (time) and aesthetics (elements and principles of design) are part of the rule system -Some are more skilled at learning dress grammar than others |
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Today, where does focus shift to in regards to Physical attractiveness in america? |
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body, physical characteristics, and modifications to the body
because.. how an individual preceives their body relates to how they clothe it |
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mental picture one has of his/her body |
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Accuracy with body image varies with: |
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-Symbolic interaction-reaction of people around you -Dress may alter perception -Emotional disturbances (anorexia) -Change in size-use clothes as measuring tapes (might lose a lot of weight and you can see it but your mind's body image doesn't catch up) -Age, sex-Differences in male and female interpretations |
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Degree of satisfaction with one's own body and component parts |
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"Ideal" body for is ever _____. |
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It is important to remember that "body form variation is ______" |
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What are the body form types? (Somatotypes) |
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-Ectomorph -Mesomorph -Endomorph |
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Method for classifying body form (Sheldon, 1940) |
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long, thin bones with little muscle or fat |
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wide, thick bones, very muscular |
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predominance of fat, soft, round body parts |
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There are narrow/broad cultural norms of beauty? |
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Within a culture: current ideal |
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Changes over time children learn the current cultural norm by age 8 or younger Developer of Barbie doll concerned that current emphasis on thinness may be tied with playing with Barbie |
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Apparel industry caters to the "___________" body as they define it |
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The "average size" body affets estimation of self in which ways |
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Make people feel too short or tall, too thin or too fat |
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Vertically well proportioned bodies can be divided into 4 parts |
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-bottom of foot to knee -Knee to hip -Hip to unerarm -Unerarm to top of head |
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Head-length compared to body height must be in proporation (consider toddlers) divide height by head-length --average mean and women will be 7-7 1/2 head lengths tall --fashion models are often 8 head lengths tall |
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Research Related to attractiveness |
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Generally found to be an advantage to most individuals EXCEPT for executive women. |
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When you describe a person, what do you say? |
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Where they're from where they go to school name hobbies physical characteristics age gender occupation marital status socio-economic status |
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A position occupied by a person in a social relationship and the behavior associated with the postition |
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Ways that Americans group and classify themselves |
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Ascribed roles Achieved roles |
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Roles assigned at birth
Age sex ethnicity physical characteristics royalty family position (oldest, middle, youngest) |
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Gained through choice or training
Occupation |
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For each type of group or classification, there are a series of complementary positions or statuses, give an example: |
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Age: child, teen, adult, elderly University: Students, staff, faculty, administrators Military: Lieutenant, captain, colonel, general |
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Each position or status within a group/classification has a ______, ______, ______, and _________. |
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role, status, expected behaviors, dress expectations |
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What purpose does dress serve in relation to roles? |
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-Can assist a person in LEARNING a role -Can assist in PERFORMING a role -Can assist in IDENTIFYING others performing a role -Can assist in MAKING a role changed |
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Combination of roles enacted by the same person (tends to shape wardrobes) |
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What are the 2 types of role clusters? |
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-Compatible role cluster -Incompatible role cluster |
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Combination of roles approved by society
Female, mother, wife, girl scout leader, etc |
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What are ways to reduce inter-role conflict? |
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-Change locations to change roles -Often change dress as we change roles -If you cannot change dress, wear the dress of the most important role |
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Incompatible role cluster: |
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Combination of roles NOT approved by society
Make a definite effort to change dress when changing roles
-Mother/prostitute -Minister/Drug dealer |
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Restrictions to role adoption |
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intirinsic restrictions moral restrictions organic restrictions cultivation and socialization |
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lack of resources (don't hate the money or materials) |
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Would like to adopt a role but the value system says it isn't right |
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Your body doesn't fit the role (supermodels, body builer, Hooters, Playboy, Jockey) |
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Cultivation and socialization |
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Lack of knowledge on how to carry out a role |
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Role embracement Role Distance |
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Role embracement: Close attachment to role
Role Distance: Lack of inner identification with role |
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Dominant pattern of roles and activities frequently performed by a person |
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Dimension for describing a lifestyle: |
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Role cluster discretionary activites (what you do in your free time) Focus on central life interests (work, family, social- activites, etc.) Shaped by social and economic factors (income, amt. of education, geographic location) |
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Consumers choose products, including items of "dress" consistent with their lifestyles
Market segmentation: lifestyle segmentation |
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According to Sheldon, a very muscular type of body form is classified as: |
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What are examples of Dress?
Plastic surgery accessories dresses, jeans All of the Above |
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A woman goes to a party where some friends tease her about gaining weight. Based on this review, she joins Weight Watchers to lose the extra 30 pounds. She probably experienced ______ and _______ at the party? |
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Reduced self esteem Challege of self |
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