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Bang's 10 Principles
How Pictures Work
12
Literature
Undergraduate 3
04/20/2009
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Term
Vertical shapes
 Definition
Exciting energy
Term
Smooth, flat, horizontal shapes
 Definition
Stability and calm
Term
Diagonal shapes
 Definition
Motion or tension
Term
Upper half of a picture
 Definition
Freedom and happiness
Term
Lower half of a picture
 Definition
Threatened and sad
Term
Center of page
 Definition
Greatest attraction
Term
Light backgrounds
 Definition
Safe b/c we can see well during the day
Term
Pointed shapes
 Definition
Scary
Term
Rounded shapes
 Definition
Security and comfort
Term
Large object
 Definition
Strong
Term
Same or similar colors
 Definition
We associate with them more than same or similar shapes
Term
What do contrasts enable us to do?
 Definition
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