Term
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Definition
| the goal is to create a station image that, in the audiences minds, matches their self image. OR convincing the public that one network, station, cable service or system…or one program…differs substantially from its competitors. |
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Term
| radio station marketing goals |
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Definition
1. generate publicity
2. generate ratings
3. generate revenue |
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Term
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Definition
| a passive device designed to be worn by a survey participant. the meter tracks all of he subjects electronic media exposure (radio and television) by identifying codes embedded in the audio portion of the transmission |
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Term
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Definition
| -promotion frames the publics view of programming and stations |
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Term
| 3 types of media promotion |
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Definition
1. audience
2. sales
3. public relations |
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Term
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Definition
-directed towards viewers and listeners
-goals:
-increase audience size (new listeners/viewers)
-keep people tuned in longer |
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Term
| Specific audience promotion |
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Definition
SPECIFIC:
-topical, episodic, or tune-in
-an on-air spot that promotes a particular episode on a particular day, time.
goals:
1. achieve sampling
2. Activate interest in upcoming episodes of an on-going show
3. announce changes to your program schedule
4. build viewer satisfaction with program |
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Term
| Generic audience promotion |
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Definition
-image promotion, or branding
-promotes the overall qualities of a station or program
-position the service by creating a "brand" or image
-generic promotion is more common in radio than is specific promotion
goals:
1. enhance brand name
2. create a positive attitude among viewers and advertisers
3. top of mind awareness. |
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Term
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Definition
-directed toward clients
-who are clients?
-advertisers and their agencies OR
-Stations and networks that might purchase a syndicated program |
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Term
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Definition
-Directed toward media representatives
-journalists, editors, opinion leaders, competing stations and networks, etc.
goal:
-build visibility
-positive image for station, service, or network |
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Term
| routes of media promotion: external |
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Definition
use of outside media/advertising sources
-tv
-print
-internet
-transit |
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Term
| routes of media promotion: On-air promotion |
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Definition
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Term
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Definition
| identifiers playing in-between 2 songs. No Dj. music bed or sound effect heavy |
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Term
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Definition
| always played at the top of the hour. every radio station is legally required to have one. Legal Id has to be…station call letters, city it resides in |
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Term
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Definition
| can be prerecorded or done live. straight read, just voice. gives you the option to play the liner of the intro of a song |
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Term
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Definition
| always prerecorded. music, singing |
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Term
| Most visible and familiar elements of radio station's identity |
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Definition
-call letters and/or dial position
-positioning statement/slogans |
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Term
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Definition
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Term
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Definition
| -values, beliefs, attitudes towards things |
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