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| Promotional tool consisting of paid, nonpersonal communication used by an identified sponsor to inform an audience about a product |
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| Variety of communication devices for carrying a seller's message to potential customers |
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| Retailer carrying a wide range of products at bargain prices |
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| For a particular selling price, assessment of the seller's cost versus revenues at various sales volumes |
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| Sales volume at which the seller's total revenue from sales equals total costs (variable and fixed) with neither profit nor loss |
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| Independent intermediary who matches numerous sellers and buyers as needed, often without knowing in advance who they will be |
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| Bargain retailer in which customers place orders for catalog items to be picked up at on-premises warehouses |
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| Retail store offering easy accessibility, extended hours, and fast service |
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| Pricing that considers the firm's desire to make a profit and its need to cover production costs |
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| Sales-promotion technique in which a certificate is issued entitling the buyer to a reduced price |
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| Personal selling task in which sales people try to persuade buyers to purchase products by providing information about their benefits |
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| Collection of virtual storefronts representing a variety of products and product lines on the internet |
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| Large product line retailer characterized by organization into specialized departments |
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| Distribution channel in which a product travels from producer to consumer without intermediaries |
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| Form of nonstore retailing typified by door-to-door sales |
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| Direct-response Retailing |
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Definition
| Form of nonstore retailing in which firms directly interact with customers to inform them of products and to receive sales orders |
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| Price reduction offered as an incentive to purchase |
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| Bargain retailer that generates large sales volume by offering goods at substantial price reductions |
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| Network of interdependent companies through which a product passes from producer to end user |
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| Combination of distribution channels by which a firm gets its products to end users |
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| Nonstore retailing in which the internet is used to display products |
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| Nonstore retailing in which information about the seller's products and services is connected to consumers' computers, allowing consumers to receive the information and purchase the products from home |
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| Commercial Web site at which customers gather information about products and buying opportunities, place orders, and pay for purchases |
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| Bargain retailer owned by the manufacturer whose product it sells |
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| Cost that is incurred regardless of the quantity of product produced and sold |
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| Nonstore retailing that uses a Web site to provide real-time sales and customer service |
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| Individual or firm that helps to distribute a product |
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| Mail Order (Catalog Marketing) |
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Definition
| Form of nonstore retailing in which customers place orders for catalog merchandise received through the mail |
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| Company's percentage of the total industry sales for a specific product type |
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| Amount added to an item's purchase cost to sell it at a profit |
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| Combination of advertising media chosen to carry a message about a product |
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| Personal selling task in which salespeople promote their firms and products rather than try to close sales |
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| Psychological pricing tactic based on the premise that customers prefer prices not stated in even dollar amounts |
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| Personal selling task in which salespeople receive orders and see to their handling and delivery |
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| Setting an initially low price to establish a new product in the market |
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| Promotional tool in which a salesperson communicates one-on-one with potential customers |
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| Activities needed to move a product efficiently from manufacturer to consumer |
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| Sales promotion technique in which product displays are located in certain areas to stimulate purchase or to provide information on a product |
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| Process of establishing an identifiable product image in the minds of consumers |
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| Sales promotion technique in which offers of free or reduced-price items are used to stimulate purchases |
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| Setting a limited number of prices for certain categories of products |
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| Setting an initially high price to cover new product costs and generate a profit |
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| Process of determining the best price at which to sell a product |
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| The goals that sellers hope to achieve in pricing products for the sale |
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| Warehouse owned by and providing storage for a single company |
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| Aspect of the marketing mix concerned with the most effective techniques for communicating information about products |
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| Combination of tools used to promote a product |
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| Pricing tactic that takes advantage of the fact that consumers to not always respond rationally to stated prices |
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| Company-influenced information directed at building goodwill with the public or dealing with unfavorable events |
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| Independently owned and operated warehouse that stores goods for many firms |
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| Promotional tool in which information about a company, a product, or an event is transmitted by the general mass media to attract public attention |
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| Independent intermediary who generally deals in the related product lines of a few producers and forms long-term relationships to represent those producers and meet the needs of many customers |
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| Short-term promotional activity designed to encourage consumer buying, industrial sales, or cooperation from distributors |
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| E-intermediary (middleman) in the Internet distribution channel that assists users in finding products and prices but does not take possession of products |
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| Retail store carrying one product line or category of related products |
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| Large product line retailer offering a variety of food and food-related items in specialized departments |
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| Form of nonstore retailing in which the telephone is used to sell directly to consumers |
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| Sales promotion technique in which various members of an industry gather to display, demonstrate, and sell products |
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| Cost that changes with the quantity of a product produced and sold |
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| Nonstore retailing to consumers via home television |
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| Storage of incoming materials for production and finished goods for distribution to customers |
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| Bargain retailer offering large discounts on brand-name merchandise to customers who have paid annual membership fees |
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| Intermediary who sells products to other businesses for resale to final consumers |
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