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| The ability to understand and share the feelings of another, a crucial aspect of design thinking that involves putting oneself in the shoes of the end-users to better comprehend their needs and experiences. |
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| A detailed and semi-fictional representation of the ideal user, created to better understand the target audience and guide design decisions. |
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| The process of generating a multitude of creative ideas, often through brainstorming sessions, to address a particular design challenge. |
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| Building a scaled-down, tangible representation of a product or solution to test and iterate upon its design and functionality before the final product is developed. |
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| The process of refining and improving a design through successive cycles of prototyping, testing, and feedback. |
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| An approach to problem-solving that prioritizes the needs, behaviors, and preferences of the end-users throughout the design process. |
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| A set of attitudes and principles that foster creativity, collaboration, and an open-minded approach to problem-solving, characteristic of individuals engaging in design thinking. |
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| The specific groups of people or organizations that a business aims to serve, each with distinct needs and characteristics. |
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| The unique value or benefit that a product or service provides to a customer segment, addressing their pain points or fulfilling their needs. |
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| The type of interaction and engagement a business establishes with its customer segments, ranging from personal assistance to automated services. |
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| The sources of income for a business, indicating how it generates revenue from its customer segments. |
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| The critical assets, both tangible and intangible, required to deliver the value proposition, reach customers, maintain relationships, and earn revenue. |
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| The external organizations or entities with whom a business collaborates to enhance its capabilities, mitigate risks, or optimize resources. |
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| A fundamental change to one or more components of a business model in response to feedback, market shifts, or evolving insights. |
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| An approach to entrepreneurship that emphasizes rapid iteration, customer feedback, and the development of a minimum viable product to test hypotheses and reduce risk. |
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