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the activity or profession of producing advertisements for commercial products or services. |
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| The presence or introduction of harmful substances into the air causing disease, allergies or damage to humans, animals, plants or the built environment. |
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| The intention to reach a goal. |
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| The presence or introduction of harmful substances into the air causing disease, allergies or damage to humans, animals, plants or the built environment. |
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The average profit for the year as a percentage of the original investment.
Average rate of return = average return per annum/initial investment × 100 |
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| A tool for analysing the contribution made by each product in a business’ product portfolio. It plots each product’s position according to its market share and the rate of growth of the market. |
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| The consumers’ perception of the brand; its character, qualities and shortcomings. It is developed over time and operates as a consistent theme through advertising campaigns. |
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