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Ch 8
Chapter 8
22
Management
Undergraduate 4
04/08/2014

Additional Management Flashcards

 


 

Cards

Term
Ingredients for sucess
Definition
viable opportunity
available resources
qualified and motivated founding team
Term
Viable opportunity must be
Definition
attractive
achievable
durable
value-creating
Term
Types of available resources
Definition
financial
human
social
government
Term
types of financial resources
Definition
crowdfunding
bank financing
angel investors
venture capitalists
Term
crowdfunding
Definition
funding a venture by pooling small investments from a large number of investors
Term
angel investor
Definition
private investors who provide equity investments for seed capital during the early stages of investment
Term
Phases of a start up
Definition
Discovery
evaluation
Term
entrepreneurial leadership
Definition
vision
dedication and drive
commitment to excellence
Term
new ventures need
Definition
quickly generate cash flow
build credibility
attract good employees
overcome the liability of newness
Term
pioneering new entry
Definition
new ways to solve old problem
meets customers needs in a new way
Term
imitative entry
Definition
have strong market orientation
capitalizing on market success
same product or service in another market segment
Term
adaptive entry
Definition
capitalizes on current market trends
offers a product or a service that is somewhat new and sufficiently different
creates new value
Term
generic strategies
Definition
overall cost leadership
differentiation
focus
Term
Pursuing combination strategies
Definition
combine best features of low cost, differentiation, and focus
simple structure limits costs
high value products through flexibility and innovation
Term
New competitive actions
Definition
improve market position
capitalize on growing product
expand capacity
Term
hardball strategies
Definition
devastating rivals profit sanctuary
plagiarizing with pride
deceiving the competition
raising competitors costs
Term
threat analysis
Definition
an assessment of
market commonality
resource similarity
Term
market commonality
Definition
the extent to which competitors are vying for the same customers in the same markets
Term
resource similarity
Definition
the extent to which rivals draw from the same types of strategic resources
Term
Strategic actions
Definition
entering new markets
new product introductions
changing product capacity
mergers/allainces
Term
tactical actions
Definition
price cutting
product and service enhancements
increased marketing efforts
new channel distribution
Term
entrepreneurial strategies
Definition
threaten existing competitors
change competitive dynamics
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