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ecology, social structure, ideology |
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culture system consists of 3 areas: |
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the way a system adapts to its habitat |
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the way people maintain an orderly social life |
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mental characteristic of a people and the way they relate to their environment and social group |
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- power distance
- uncertainty avoidance
- masculinity/femininity
- individualism
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four dimensions of culture |
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a norm that controls basic behaviors |
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a custom with a strong moral overtone |
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norms that regulate how we conduct our everyday lives |
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a story with symbolic elements that represents a culture's ideals |
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- metaphysical: help explain origins of existence
- cosmological- emphasize that all components of universe are part of a single picture
- sociological: maintain social order by authorizing a social code for members
- psychological: provide models for person conduct
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a set of multiple, symbolic behaviors that occurs in a fixed sequence and is repeated periodically |
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embedding brands into our rituals |
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items needed to perform rituals |
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ceremonies to help us transition from our private self to our public self and back again |
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procure the object, remove price tag, wrap object and deliver it to recipient |
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obliges people to return the gesture of a gift with one of equal value |
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japanese: moral imperative of giving |
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japanese: reciprocal gift-giving obligations |
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an event that distorts the symbols we associate with other holidays |
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rituals we perform to mark a change in social status |
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occurs when we "set apart" objects and events from normal activities and treat with respect or awe |
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describes objects and events that are ordinary or everyday, they don't share the specialness of sacred ones |
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occurs when ordinary objects, events and even people take on sacred meaning |
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occurs when we attribute sacred qualities to mundane items |
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where objects we associate with sacred events or people become sacred in their own right |
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systematic acquisition of objects |
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when a sacred object is removed from its special place or is duplicated in mass quantities |
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represents two opposing ends of some dimension (good vs evil; nature vs technology) |
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a myth that is common to many cultures |
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beliefs that run counter to rational though or are inconsistent with known laws of nature |
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