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Chapter 15: Cultural Influences on Consumer Behavior
Consumer Behavior: Michael R. Solomon 9th Edition
33
Other
Undergraduate 3
05/19/2011

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Term
culture
Definition
a society's personality
Term
ecology, social structure, ideology
Definition
culture system consists of 3 areas:
Term
ecology
Definition
the way a system adapts to its habitat
Term
social structure
Definition
the way people maintain an orderly social life
Term
ideology
Definition
mental characteristic of a people and the way they relate to their environment and social group
Term

  • power distance
  • uncertainty avoidance
  • masculinity/femininity
  • individualism

Definition
four dimensions of culture
Term
crescive norms
Definition
a subtle norm
Term
custom
Definition
a norm that controls basic behaviors
Term
more (mor-ay)
Definition
a custom with a strong moral overtone
Term
conventions
Definition
norms that regulate how we conduct our everyday lives
Term
myth
Definition
a story with symbolic elements that represents a culture's ideals
Term

  • metaphysical: help explain origins of existence
  • cosmological- emphasize that all components of universe are part of a single picture
  • sociological: maintain social order by authorizing a social code for members
  • psychological: provide models for person conduct

Definition
4 functions myths serve
Term
ritual
Definition
a set of multiple, symbolic behaviors that occurs in a fixed sequence and is repeated periodically
Term
fortress brands
Definition
embedding brands into our rituals
Term
ritual artifacts
Definition
items needed to perform rituals
Term
grooming rituals
Definition
ceremonies to help us transition from our private self to our public self and back again
Term
gift-giving ritual
Definition
procure the object, remove price tag, wrap object and deliver it to recipient
Term
reciprocity norm
Definition
obliges people to return the gesture of a gift with one of equal value
Term
japanese: moral imperative of giving
Definition
giri
Term
japanese: reciprocal gift-giving obligations
Definition
kosai
Term
antifestival
Definition
an event that distorts the symbols we associate with other holidays
Term
rites of passage
Definition
rituals we perform to mark a change in social status
Term
sacred consumption
Definition
occurs when we "set apart" objects and events from normal activities and treat with respect or awe
Term
profane consumption
Definition
describes objects and events that are ordinary or everyday, they don't share the specialness of sacred ones
Term
sacralization
Definition
occurs when ordinary objects, events and even people take on sacred meaning
Term
objectification
Definition
occurs when we attribute sacred qualities to mundane items
Term
contamination
Definition
where objects we associate with sacred events or people become sacred in their own right
Term
collecting
Definition
systematic acquisition of objects
Term
hoarding
Definition
unsystematic collecting
Term
desacralization
Definition
when a sacred object is removed from its special place or is duplicated in mass quantities
Term
binary opposition
Definition
represents two opposing ends of some dimension (good vs evil; nature vs technology)
Term
monomyth
Definition
a myth that is common to many cultures
Term
superstitions
Definition
beliefs that run counter to rational though or are inconsistent with known laws of nature
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