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Chapter 1
Basic Concepts in Stratgeic Management
27
Management
Undergraduate 4
09/07/2012

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Term
 Strategic Management
Definition
a set of managerial decisions and actiona that determines the long run performance of a corporation. It is not limited to corporations and may be used in any situation.
Term
Phases of Strategic Management
Definition

 

1. Basic Financial Planning- get info from marketing

 

2. Forecast-Based Planning- 3-5 yr plans & trends

 

3. Externally Oriented (strategic) Planning- Planning is outsourced to consultants

 

4. Strategic Management- Interactive across levels, all people are involved

Term
Benefits of Strategic Management
Definition
The attainment of an appropriate match or "fit" between an organization's environment and its strategy, structure, and processes has positive effects on the organization's performance.
Term
3 Key Strategic Questions
Definition

 

1. Where is the organization now?

 

2. Where will the organization be in years to come?

 

3. If the answers are not acceptable, what specific actions should management undertake? What are the risks and payoffs involved?

Term
 Globalization
Definition
the integrated internationalization of markets and corporations
Term
4 Basic Parts of Strategic Management
Definition

1. Envirnonmental Scanning

2. Strategy Formulation

3. Strategy Implementation

4. Evaluation and Control

Term
Environmental sustainability
Definition
refers to the use of business practices to reduce a company's impact upon the natural, physical environment.
Term
Environmental Scanning
Definition

the monitoring, evaluating, and disseminating of information from the external and internal environments to key people within the corporation

 

SWOT Analysis

 

External: Opporunities & Threats

Internal: Strengths & Weaknesses

Term
Strategy Formulation
Definition

the development of long-range plans for the effective management of environmental opportunities and threats, in light of corporate strengths and weaknesses

 

-mission

-objectives

-developing strategies

-and setting policy guidelines

Term
Mission
Definition
The purpose or reason for the corporation's existence. It may be narrow or broad in scopre.
Term
Objectives
Definition
The end results of planned activity. They state WHAT is to be accomplished by WHEN. They should be quantified, if possible.
Term
Vision
Definition
describes what the organization would like to become
Term
Strategy
Definition
a comprehensive master plan that states how the corporation will achieve its mission and objectives
Term
3 Levels (types) of strategy
Definition

1. Corporate

2. Business

3. Functional

Term
Corporate Strategy
Definition
A corporation's overall direction and the management of its businesses
Term
Business Strategy
Definition
Emphasizes improvement of the competitive position of a corporation's products or units
Term
Functional Strategy
Definition
Focuses on maximization of resource productivity
Term
Policies
Definition
Part of Strategy Formulation, broad guidelines for making decisions, and links strategy formulation with implementation
Term
Strategy Implementation
Definition
The process of putting strategies and policies into action through the development of programs, budgets, and procedures
Term
Program
Definition
A statement of activities or steps needed to accomplish a single use plan
Term
Budget
Definition
A statement of a corporation's program in dollar terms
Term
Procedure
Definition
a system of sequential steps or techniques that describe in detail how to perform a particular job
Term
Evaluation and Control
Definition
The process of monitoring corporate activities and performance results so that actual performance can be compared with desired performance
Term
Strategic Change- Triggering Events
Definition

- New CEO

- External Intervention

- Threat of change in ownership

- Performance gap

Term
Strategic Management Model
Definition

I. Environmental Scanning

    a. External: Opportunities & Threats

    b. Internal: Strengths & Weaknesses

 

II. Strategy Formulation

   a. Mission: reason for exisitence

   b. Objectives: goals

   c. Strategies: How to achieve goals and mission

   d. Policies: guidelines for desicion making

 

III. Strategy Implementation

   a. Programs: activities needed to accomplish plans

   b. Budgets: Cost of the programs

 

IV. Evaluation & Control

   a. Performances: process to monitor performance and take corrective action

 

_Continuous Feedback__

Term
Strategic Decision Making Process
Definition

1. Evaluate current performance results- profit, mission, objectives, etc...

 

2. Review corporate governance- that is, the performance of the firm's board of directors and top management

 

3. Scan and assess the external environment to determine the strategic factors that pose Opportunities and Threats

 

4. Scan and assess the internal corporate env. to determine the strategic factors that are Strengths and WEaknesses

 

5. Analyze strategic (SWOT) factors to ID problem areas and revise mission etc...

 

6. Generate, evaluate, and select the best alternative strategy in lifht of the analysis of step 5

 

7. Implement selected strategies via programs , budgets, and procedures

 

8. Evaluate implemented strategies via feedback systems, and the control of activities to ensure their min deviation from plans.

Term
Strategic Audit
Definition
provides a checklist of questions, by area or issue, that enables a systematic analysis to be made of various corporate functions and activities
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