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Chapter 2 - IDRM
Principles of Design
7
Other
Professional
05/26/2008

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Term
Balance
Definition
The arrangement of elements in a composition to achieve visual equilibrium.

-Balance depends on the idea of visual weight, both object (weight) and placement.
Term
Symmetrical Balance
Definition
Consists of identical elements arranged equally about a common axis. This is also called BISYMMETRICAL, BILATERAL, or AXIAL SYMMETRY.

-This type of balance is very stable and typically connotes formality.

-Symmetry can emphasize either the area in the middle of the composition or a focal point at one or both ends of the axis.
Term
Asymmetrical Balance
Definition
Depends on the equalizing the visual, or optical, weights of non-similar elements in a composition within a visual field or about a common axis.

-Generally considered formal and dynamic

-There are no fixed rules; each situation must be composed and arranged by "eye"
Term
Radial Balance
Definition
A type of symmetrical balance in which elements are arranged uniformly about a central point.
Term
Harmony
Definition
The AGREEMENT of the parts to each other and to the whole.

-Often one of the most difficult design principles to apply because there are no fixed rules and because it includes the opposing concepts of unity/variety and rhythm/emphasis

-Most often achieved by relating a number of different elements through a common characteristic. For example:

A number of different furniture pieces may share the same basic scale and form.
Term
Rhythm
Definition
The repetition of elements in a regular pattern. On of the MOST powerful design principles.

-The simplest kind of rhythm is the uniform repetition of identical objects.
Term
Gradation
Definition
An important type of rhythm where the size, color, or value of design elements are gradually modified as the elements repeat
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