Structure in which phrases are of similar syntax and length.

*i.e. The Ski Team is Hard Working

The Ski Team is Enthusiastic

The Ski Team is successful

Primacy Effect

Regency Effect

Strongest Idea first

Strongest Idea last

Unintentional confusion of words that can be meaningful to audince

i.e. Bush once said "hold this nation hostile (instead of hostage" -causes for different meaning.

a shift in connotation applied to teh same denotation or a shift in denotation applied to the same connotation.

denotation=definition of word

connotation= what emotions word evokes

A concise statement of a principle, often in teh form of a proverb; also called an aphorism

*i.e. "just do it"

Not widely used in common conversation, but has a specific meaning within a particular field of knowledge.

speaking simultaneously with different "voices" or on different levels of denotative meaning but with similar connotations.

the pairing of opposites within a speech, often to suggest a choice between them

*"let us never negotiate out of fear. But let us never fear to negotiate."

memorable phrase used from a speech to identify it

*i.e. "I have a dream"

Articulation

Enunciation

Pronunciation

Precision and clarity in the production of individual vocal sounds

*"dese" instead of "these" (the "th" sound instead of "d" sound)

Precision and distinctness in sounding words

*"I'm gonna" instead of "I am going to"

Sounding of a word in teh accepted way

*making sure you say hard words right

visual potrayals of reality

*include, textual graphics, diagrams, maps, still photos or slides, video or film.

a response by the speaker that rewards the listener and thereby strengthern the listener's positive attitudes toward the speech.

*saying "we" instead of "you" makes them feel connected to you.

*allowing them to guess correctly what will come next in your speech