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Customer relationship management applications dealing with the analysis of customer data to provide information for improving business performance |
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Distortion of information about the demand for a product as it passes from one entity to the next across the supply chain |
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Measurement of the number of customers who stop using or purchasing products or services from a company. Used as an indicator of the growth or decline of a firm's customer base. |
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Marketing complementary products to customers |
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Difference between revenues produced by a specific customer and the expenses for acquiring and servicing that customer minus the cost of promotional marketing over the lifetime of the customer relationship, expressed in today's dollars. |
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Determining how much a product a business needs to make to satisfy all its customers' demands. |
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Employee relationship management |
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Software dealing with employee issues that are closely related to CRM, such as setting objectives, employee performance management, performance-based compensation, and employee training. |
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Scheduling system for minimizing inventory by having components arrive exactly at the moment they are needed and finished good shipped as soon as they leave the assembly line. |
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Customer-facing applications, such as sales force automation, call center and customer service support, and marketing automation. |
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Partner relationship management |
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Automation of the firm's relationships with its selling partners using customer data and analytical tools to improve the coordination and customer sales. |
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Supply chain driven by actual customer orders or purchases so that members of the supply chain produce and deliver only what customers have ordered. |
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Supply Chain driven by production master schedules based on forecasts or best guesses of demand for products, and products are "pushed" to customers. |
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Integration of multiple applications from multiple business functions, business units, or business partners to deliver a seamless experience for the customer, employee, manager, or business partner |
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Network of organization and business processes for procuring materials, transforming raw materials into intermediate and finished products, and distributing the finished products to customers. |
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Supply chain execution systems |
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Systems to manager the flow of products through distribution centers and warehouses to ensure that products are delivered to the right locations in the most efficient manner. |
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Supply chain planning systems |
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Systems that enable a firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product. |
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Method of firm interaction with a customer, such as telephone, email, customer service desk, conventional mail, or point-of-purchase. |
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