Term
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Definition
| movement of goods and services from producers to consumers |
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Term
| marketing channel aka distribution channel |
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Definition
| system of markerting institutions that enhances the physical flow of goods and services, along with ownership title, from producer to consumer or business user |
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Term
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Definition
| process of coordinating the flow of information, goods, and services among members of the distribution channel |
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Term
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Definition
| control of the activities of purchasing, processing, and delivery through which raw materials are transformed into products and made available to customers |
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Term
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Definition
| broad range of activities aimed at efficient movement of finished goods from the end of the production line to the customer |
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Term
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Definition
| marketing channel that moves goods directly from a producer to the business purchaser or ultimate user |
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Term
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Definition
| marketing strategy in which a producer establishes direct sales contact with its product's final users |
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Term
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Definition
| a seller attends a gathering at a host customer's home to demonstrate product and take orders |
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Term
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Definition
| a seller attends a gathering at a host customer's home to demonstrate product and take orders |
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Term
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Definition
| intermediaries in the business market that take title to the goods |
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Term
| manufacturers' representative |
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Definition
| an intermediary who provides an independant sales forcast to contact wholesale buyers |
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Term
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Definition
| network that moves products to a firm's target market through more than one marketing channel |
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Term
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Definition
| channels designed to return goods to their producers |
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Term
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Definition
| distribution of a product through all channels |
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Term
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Definition
| distribution of a product through a limited number of channels |
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Term
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Definition
| distribution of a product through a single wholesaler or retailer in a specific geographic region |
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Term
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Definition
| manufacturer pays a percentage of the retailer's advertising expenditures and the retailer prominantly displays the firms products |
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Term
| exclusive dealing agreement |
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Definition
| prohibits a marketing intermediary from handling competing products |
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Term
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Definition
| restrictions to distributors to certain geographic regions |
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Term
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Definition
| allow channel members to become exclusive dealers only if they carry products other than those they want to sell |
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Term
| supply chain aka value chain |
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Definition
| copmplete sequence of suppliers and activities that contribute to the creation and delivery of goods and services |
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Term
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Definition
| managing raw materials, inbound logistics, and warehouse facilities |
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Term
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Definition
| managing finished product storage, outbound logistics, marketing and sales, and customer service |
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Term
| radio frequency identification |
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Definition
| technology that uses a tiny chip with identification that can be read by a scanner using radio waves from a distance |
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Term
| enterprise resource planning system |
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Definition
| integrated software system that consolidates data from among the firm's units |
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Term
| third party logistics firm |
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Definition
| specialize in handling logistics activities for clients |
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Term
| 6 elements of physical distribution system |
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Definition
1. customer service
2. transportation
3. inventory control
4. protective packaging and materials handling
5. order processing
6. warehousing |
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Term
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Definition
| managers of indiviual physical distribution functions attempt to minimize costs, but the impact of one task on the others leads to less than optimal results |
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Term
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Definition
| for-hire carriers to the general public |
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Term
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Definition
| for-hire transporters that do not offer their services to the general public but establish contracts with individual customers and operate exclusively for particular industries |
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Term
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Definition
| provide transportation services solely for internally generated freight |
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Term
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Definition
| combonation of transport modes such as rail and highway carriers (piggy back), air and highway (birdyback) and water and air (fishyback) to improve customer service and acheive cost advantages |
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Term
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Definition
| based on assumption that suppliers are in the best position to spot understocks or surpluses |
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Term
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Definition
combining several unitized loads
e.x.- a container of oil rig parts |
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Term
| 2 compnents of distribution strategy |
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Definition
1. marketing channels
2. logistics and supply-chain management |
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