Computers for individual use develop rapidly in both power and speed and begin to infiltrate the film business.

What was the first completely computer generated feature film and when was it released?

Toy Story, 1995

DVDs are introduced and quickly surge to popularity and gaining critical mass

What was the first major motion picture theatrically exhibited as digital cinema? When was it released? Who was it released by?

Star Wars: Episode 1, 1999, Lucas Films and 20th Century Fox

• "truth 24 frame per second"
• an aura of reality rather than creating the "never-was"

• purpose and character (transformative vs. derivative)
• nature of the work (facts & ideas are separate)
• amount & sustainability (ex. sampling)
• effect on Work's Value (harm the market?)
• parody/satire

• literary works
• musical works (incl. lyrics/words)
• dramatic works (incl. music)
• choreographic works
• pictoral/graphic/sculptural works
• motion pictures
• sound recordings
• architectural works

• the right to reproduce the work
• the right to make derivative works
• the right to distribute the work publicly
• the right to publicly perform a work
• the right to publicly display a work
• the right to transmit a sound recording through digital audio means

1. sue if someone infringes upon it
2. pay 30 bucks for it
3. send 2 copies of the work to the copyright office
4. receieve a certificate of registration

• it bans tecnologies that circumvent copyright protections
• protects ISPs against copyright suits if the ISP takes down material that a copyright holder says is posted without permission

• an owner must grant permission under "intellectual property" to use the work
• valid for a particular length of time
• there is a certain territory that the rights pertain to
• propriety (protected by copyright) vs. open source (free software, available for copying by anyone)

• aim for clarity
• establish the context
• what's the payoff for them?
• use a fresh approach
• describe technical details of production
• start early

1. your film/video statement
2. the background and need
3. approach, stucture, and style
4. budget
5. schedule
6. equipment list
7. creative staff

• it should be brief, communicate efficiently
• give idea overview and brief description of intended style
• construct visually
• concept - theme - character
• If it's fiction... describe the research, have a premise, synopsis, and basic outline, and have a third person narrative (not a script)
• If it's non-fiction... describe the research; key locations, individuals, groups, describe the key scenes (without a plot summary)

• a documentary could be scripted, but also could be semi-scripted
• narrative might be fully scripted with a more abstract style

• write off the image (use the image to inform the text, vice versa)
• relate audio and video
• use production terminology and strong writing skills (themes, action, POV)
• maintain good dynamics and flow to create a vivid scene in the reader's mind
• there are always specific rules to follow depending who you are pitching to (ex. 1.7 inch margins, etc)
• join a writer's guild to help with the copyright process (NEVER pitch an idea without documenting it)

• who the production is about (the main/most interesting character)
• where that character is (emotionally, physically, mentally)
• crisis and transformations (emphasize conflicts)
• obstacles and adversaries
• what is at stake?
• genre and target market
• star qualities that are of interest

• images of keyframe elements in production
• denotes mapping/blocking of camera, talent, lighting, sound
• saves money - provides quick direction and execution of scenes, and organizes crew and talent

Experimental and Multimedia Production CONCEPTION

before developing your product, create a concept for the deisgn of your screen pages. make sure you...

• perceive the content space as a unit (make sure everything on the page complements each other)
• be consistent (make sure the designs flows)
• less is more: don't bore the user, but don't make the structure frivilous

What are the 3 baic principles of visual communication?

1. the Organization Principle
2. the Economic Principle
3. the Communication Principle

(1 of the 3 basic principles of visual communication)

give the user a clear, simple, and consistent conceptual structure

(1 of the 3 basic principles of visual communication)

Maximize the effectivity of a minimal set of resources.

(1 of the 3 basic principles of visual communication)

adapt your presentation to the user's capacity to comprehend

1. The Law of Proximity
2. The Law of Similarity
3. The Law of Symmetry
4. The Law of Good Continuity
5. The Law of Simplicity
6. The Law of Experience

The Law of Similarity

The Law of Symmetry

1. Emergence
2. Invariance
3. Multistability
4. Reification

• suggest their own message
• help with orientation, structure, and the clarification of differences
• also, tend to trigger emotion
• (colors enable you to add another dimension to your info, colors are percieved unconsciously(to trigger emotion))

1. H - Hue
2. L - Lightness
3. S - Saturation

What is hue and what are it's ranges?

Hue reproduces the actual color property (gradation) of a color. It is defined in steps of 360 degrees.

0 = red

60 = yellow

120 = green

180 = cyan

240 = blue

300 = magenta

What is lightness and how is it measured?

Color lightness reproduces the perception of light intensity, the illumination of a color. It is defined in percentages from 0% to 100%.

100% = generates the color white

0% = generates the color black

50% = corresponds to the pure hue

The higher the lightness the lighter the effect, the lower the lightness the heavier the effect.

Color saturation reproduces the purity and unadultered quality of a color and defines its gray proportion.

It is defined in percentages from 0 to 100.

A color with high saturation (100% = no gray portion)  reproduces the particular hue; an unsaturated color (0%) is gray (=highest proportion of gray).

• heavy
• foreground

Red

Green

Blue

How many levels of intensity can each RGB color take on?

Based on that number how many displayable colors are available from the mix? 

• 256
• 16 million

What is a "documentary of social representation"?