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A Socially constructed and historically transmitted pattern of symbols, meanings, premises, and rules. |
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Term
Social scientific (objective) approach to culture |
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Definition
Culture is something we HAVE. -homogenous Culture is viewed as the external independent variable. other issues( including communication) are taken as dependent variables i. Insight of objective approach: Prediction of how different cultures are impacted by or perform certain phenomena
EXAMPLE: We can predict how Americans and Japanese will act differently in a business setting. |
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Term
Interpretive approach to culture |
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Definition
Interpretive – Culture is something that we DO. About deep systems of meaning. Genuinely question and seek to understand the SIGNIFICANCE and MEANING of some cultural practice to a group. “What is the importance of yelling “GO COUGS”?” -Goal is to understand but not predict. |
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High-->stress implicit (not explicit) verbal and non verbal communication Low--> Stress explicit direct verbal communication (and not non-verbal) |
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Established rules of what is accepted and appropriate behavior - Norms are not inherent or instinctive. - Cultural rules change over time. - applies to both verbal and non-verbal communication
Our ability to successfully interact in an inter-cultural context is highly correlated with our willingness to admit that OUR NORMS are not necessary. |
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Valuing individual over group identity, group concerns, group rewards. (United States) |
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Group over individual identity and obligations, and ingroup-oriented concerns over individual wants and desires (Japan) |
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Developed through and within certain artifacts- those that we deem significant. |
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Definition
We affiliate certain symbols with culture- assigned & agreed upon meaning |
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