Term
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Definition
Younger children tend to fear stimuli themselves, while older children are more afraid of what might occur to them rather than the danger itself. Ages 3-8: Monsters, the dark, animals, strange or fast creatures Ages 9-12: Threats of injury or destruction ot the self or loved ones Ages 12 and up: personal injury, social and peer pressures, global concerns, such as politics, the economy, or the enviornment |
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Term
| What are the four chronological stages of minority portrayals on TV? |
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Definition
1. Nonrecognition 2. Ridicule 3. Regulation 4.Respect |
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Term
| Describe the results of the 'Children Now' poll regarding media images of race and class. |
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Definition
Children feel that it is important to see images of their own race on TV: Asians and latinos feel underreprented in the media. Each race tends to idolize members of their race. Races tend not to mix in the media, which projects onto the real world. |
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Term
| How can the media be used to combat prejudice and teach mutual respect? |
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Definition
| 1998: Sesame Street in Israel and Palestinian showed positive relations between Arabs and Jewish children, which proved to positively influence children and reduce hostilities, though adults resented it. |
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Term
| What is the Elaboration Likelihood Model? |
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Definition
| Petty and Cacioppo created a model to describe to seperate routes through which people can be persuaded. They identify the likelihood of a person to elaborate cognitively or think very carefully about a persuasive message. There are two ways: central route (conginitive effort from the audience to judge the merit of the advocate position of peruasive message: attitude changes tend to have common charachteristics of accessibility, persistency, perdicatbility, and resistance to change). Peripheral route (simplle cues are more responsible for the change in attitude than a purposeful cognitive effort). |
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Term
| What are some of the variables that motivate central and peripheral routes? |
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Definition
Central route: personal relevance of the message Peripheral cues: likability or attractiveness of the message, credibility of source, number of arguments, length of arguments, how many others were percieved by the viewer to agree with the position (bandwagon effect) |
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Term
| What are the three catagories of varialbes for the ELM model? |
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Definition
Three factors involved in persuasion are: source, message, and recipient. Source factor variables are: attractiveness or credibility of the source Message factors: all informational items included in the message Recipient factors: a person's mood at the time of message |
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