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Communications Test 2
intro to communications
32
Other
Undergraduate 3
03/03/2009

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Cards

Term
4 Reasons Why Papers Really Took Off in the 1800s
Definition
1. Steam presses

2. Roller Paper

3. Better Literacy

4. Industrialization and Move to Cities
Term
What Happens When Big CHains Buy Local Newspapers?
Definition
-Layoffs

-Fewer Pages

-Absentee Owners

-Transient Management

-low entry-level salaries

-High Newsroom Turnover
Term
Three Ways Magazines get Revenue
Definition
1. Ads

2. Subscription

3. News Stand Sales
Term
When was the first Magazine published?
Definition
1741
Term
When did magazine's become successful?
Definition
1820s
Term
When was the first newspaper published?
Definition
September 25, 1690
Term
Why do newspapers=democracy?
Definition
Freedom Of Speech
Term
What was the early format of radio?
Definition
-No Music
Term
Class Taboo
Definition
High vs. Low
Term
Sex Taboo
Definition
Feminine vs. Masculine
Term
Race Taboo
Definition
White vs. Black
Term
Region Taboo
Definition
North vs, South
Term
Religion Taboo
Definition
secular vs. sacred
Term
Cosmo-stages?
Definition
family-literary-now
Term
Examples of 20th Century Media convergence for music
Definition
- Mobile Phones
-MP3 Players
Term
Three things Radio Needs to Survive
Definition
1. Power
2. Symbol
3. a way to receive the transmission
Term
First Telegraph Message
Definition
1844
Term
Wireless Invention
Definition
1866
Term
Invention of Voice transmission
Definition
1876
Term
Guglielmo Marconi
Definition
-Developed the radio telegraph system
-nobel peace prize for wireless telegraphy
Term
David Sarnoff
Definition
Founded and ran NBC and RCA
Term
The 1996 Telecom Act
Definition
Brought new regulation to radio
-Opinions
-amt. of advertising
-profanity
Term
First Phonograph
Definition
1877
Term
Cassettes
Definition
1960s
Term
CDs
Definition
1983
Term
Ipods
Definition
2000
Term
Demassification
Definition
to cause to become less uniform or centralized
Term
How many magazines in circulation?
Definition
12,000
Term
How many magazine's were there a year when started?
Definition
500-600
Term
How many magazine's after 3 years
Definition
20%
Term
HOw does cost cutting affect circulation?
Definition
-fewer editions
-smaller pages
-fewer pages
Term
Gannett
Definition
Publicly traded media holding company that owns many radio stations and newspapers
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