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| a rule-of-thumb in volume segmentation, which says that about 20% of consumers in a product category (the heavy users) account for about 80% of sales |
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| the actions taken by consumers involving the deliberate defacement or mutilation of products |
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| businesses selling to consumers through electronic marketing |
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| a strategy to disrupt the nation's food supply with the aim of creating economic havoc |
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| rules of conduct that guide actions in the marketplace |
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| consumer-to-consumer activity through the internet |
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| the process of repetitive, often excessive, shopped used to relieve tension, anxiety, depression, or boredom |
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| those people who are used or exploited, whether willingly or not, for commercial gain in the marketplace |
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| a person who identifies a need or desire, makes a purchase, and/or disposes of the product |
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| a physiological and/or psychological dependency on products or services |
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| the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires |
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| Consumer-Generated Content |
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| a hallmark of Web 2.0'; everyday people voice their opinions about products, brands, and companies on blogs, podcasts, and social networking sites and film their own commercials they post on the web |
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| marketing environment where customers act as partners with companies to decide what the marketplace will offer |
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| web groups where members share views and product recommendations online |
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| the defacement or alteration of advertising materials as a form of political expression |
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| tracking consumers' buying habits very closely, and then crafting products and messages tailored precisely to people's wants and needs based on this information |
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| the observable measurements of a population's characteristics, such as birthrate, age distribution, and income |
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| perspective in which advertising is an important source of consumer information emphasizing the economic cost of the time spent searching for products |
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| a transaction in which two or more organizations or people give and receive something of value |
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| a culture in which people around the world are united through their common devotion to brand name consumer goods, movie stars, celebrities, and leisure activities |
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| a marketing strategy involving an emphasis on protecting the natural environment |
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| a name companies use to identify their customers who consume their products in large volumes |
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| as opposed to the dominant positivist perspective on consumer behavior, instead stresses the importance of symbolic, subjective experience and the idea that meaning is in the mind of the person rather than existing "out there" in the objective world |
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| Market Segmentation Strategies |
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| targeting a brand only to specific groups of consumers who share well defined and relevant characteristics |
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| a basic biological motive |
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| a widely accepted view or model of phenomena being studied; the perspective that regards people as rational information processors is currently the dominant paradigm, although this approach is now being challenged by a new wave of research that emphasizes the frequently subjective nature of consumer decision making |
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| the music, movies, sports, books, celebrities, and other forms of entertainment consumed by the mass market |
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| a research perspective that relies on principles of the "scientific method" and assumes that a single reality exists; events in the world can be objectively measured; and the causes of behavior can be identified, manipulated, and predicted |
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| the use of psychological, sociological, and anthropological factors to construct market segments |
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| the strategic that stresses the long-term, human side of buyer-seller interactions |
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| response frequency identification device): a small plastic tag that holds a computer chip capable of storing a small amount of information, along with an antenna that lets the device communicate with a computer network. these devices are being implanted in a wide range of products to enable marketers to track inventory more efficiently |
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| the loss of money or inventory from shoplifting and/or employee theft |
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| the promotion of causes and ideas (social products), such as energy conservation, charities, and population control |
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| Transformative Consumer Research |
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| promotes research projects that include the goal of helping people or bringing about social change |
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| the use of ubiquitous networks that will slowly but surely become a part of us, such as wearable computers of customized advertisements beamed to us on our cell phones |
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| the particular form of consumption chosen to satisfy a need |
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| rebirth of the internet as a social, interactive medium from its original roots as a form of one-way transmission from producers to consumers |
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