lines that indicate the space between the edge of the page and the document contents

lines that control the flow of text within columns and keep text out of the gutter

(space between columns)

desktop publishing tool used to ensure consistent

placement of logos, graphics, and other objects throughout multiple documents, such as a print media kit.

A standard pre-formatted layout which may contain a color scheme, font scheme, pictures, and preset margins

 Master page

includes items and formats common to every page; used to maintain layout consistency

(also called mockup) an example of how the final document should appear

selection of one or more document sizes and layouts for a project

illustrations and photographs used to convey meaning and add appeal

circle or bubble enclosing copy in an illustration; often used in cartoons

a print effect in which layout, type, or pictures appear to run off the edge of a page

also called a call-out, label used to identify parts of an illustration; can be in the form of a text box or a balloon

an enlarged character at the beginning of a paragraph; used to grab the reader’s attention

running text at the top and/or bottom of a document

line at the end of a continuing article that tells readers which page to refer to for the rest of the article

 a small section of text “pulled out and quoted” in a larger font size; used to draw attention

A smaller self-contained story inside a larger one which may or may not be related, usually boxed with its own headline and set off from the main text

Container for text that can be placed and formatted randomly

A semitransparent image in the background of printed material; may be text or object 

dark background and light text; used for emphasis 

banner on the front of a document that identifies the publication and usually includes the name of the publication, a logo, and a motto

contains the name of the publisher and may include staff names and other related information; usually appears on page 2 of the document

use font sizes and styles to differentiate between main and subheadings; use a consistent set for each

words positioned above a headline, usually as a lead-in or teaser

name of author or contributor of photo or article, usually placed just below the headline or photo or at the end of the article

placed between a headline and an article to provide a segue between the headline and the body of the article

the bulk of the publication; articles and news items

use paragraph settings to adjust and control the space between paragraphs 

 use fonts, styles, leading, kerning, and tracking to adjust spacing and develop the document’s personality

used in varying weights and styles to add definition and organize the elements of a publication

List of contents of a publication