Term
The SMART system contains what 6 things? |
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Definition
1. NRS Territorial Map
2. New Contract QNE Overlay
3. Goal Recap
4. DEP Status Board
5. High School & Community College Folders
6. SOAR Binder |
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Term
What does SOAR stand for? |
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Definition
School of Area Responsibility |
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Term
The combination of zip codes and high schools comprise what? |
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Definition
SOAR
(School of Area Responsibility) |
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Term
Every High School & Community College will be placed in this. |
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Definition
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Term
What is the primary purpose of the high school/community college folder? |
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Definition
To track information received throughout the school year. |
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Term
School folders shall be kept for __________, __________. |
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Definition
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Term
This is utilized to maintain a 12-month rolling picture of the delayed entry pool. |
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Definition
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Term
The accession block on the DEP Status Board tracks this for incentive purposes. |
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Definition
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Term
What does this acronym from the DEP Status Board stand for:
SYTD WG |
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Definition
School Year-to-Date Will Grad |
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Term
What does this acronym from the DEP Status Board stand for:
SYTD WG ATT |
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Definition
School Year-to-Date Will Grad Attained |
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Term
Who assigns the "Will Grad" market for the station? |
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Definition
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Term
This is the total number of grads assigned as a target within the NRS and can be found on the DEP Status Board. |
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Definition
SYTD WG Target
(School Year-to-Date Will Grad Target) |
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Term
This is the total number of individuals in the DEP pool and can be found on the DEP Status Board. |
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Definition
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Term
Define the Status Board block "DEP accessions" |
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Definition
Number of new contracts to date for the current month |
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Term
This SMART System item is a spreadsheet or paper record of goals and attainments. It provides valuable "at-a-glance" evaluation of a station, zone, or district.
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Definition
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Term
How often is the Goal Recap Sheet updated? |
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Definition
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Term
The current copy of the NRS Goal Recap sheet is posted on the SMART board and the __________ will be retained on file. |
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Definition
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Term
This is used to record the location and quality of actual enlistments and those applicants qualified but not enlisted. |
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Definition
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Term
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Definition
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Term
The crosshairs on the QNE Overlay represent data from what? |
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Definition
DOD ASAD
(Department of Defense All Service Accession Data) |
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Term
What do the following represent on the QNE Overlay:
Full Circle Yellow Dot
Letters B, H, or A on a Yellow Dot
Full Circle Red Dot
Date on/near Red Dot
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Definition
Yellow - New Contract
B - Black, H - Hispanic, A - Asian
Red - QNE
Date - date of QNE determination |
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Term
How long does a Red Dot remain on the QNE Overlay? |
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Definition
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Term
How often is contact with a QNE maintained and documented? |
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Definition
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Term
How long is the overlay retained? |
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Definition
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Term
What is the NRS Territorial Map? |
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Definition
A map of the stations' area of responsibility |
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Term
How is a recruiter's territory distributed? |
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Definition
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Term
Name the location the following legend item refers to:
Red Star |
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Definition
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Term
Name the location the following legend item refers to:
Blue Star
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Definition
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Term
Name the location the following legend item refers to:
Green Star |
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Definition
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Term
Name the location the following legend item refers to:
Gold Star |
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Definition
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Term
Name the location the following legend item refers to:
Silver Star |
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Definition
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Term
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Definition
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Term
What does SMART stand for? |
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Definition
Station Market Analysis and Review Technique |
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Term
The __________ system was designed to identify where the quality market can be found and where target market center locations are. |
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Definition
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Term
What does the SMART system show? |
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Definition
Where recruiting resources are and where emphasis should be placed to achieve the best results. |
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Term
The data created by this process provides the majority of the information needed for the SMART system. |
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Definition
STEAM
(Standardized Territory Evaluation and Analysis for Management) |
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Term
What does this acronym stand for:
DOD ASAD |
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Definition
Department of Defense All Service Accession Data |
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Term
The ASAD report is issued __________ by DOD from info received from MEPCOM. |
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Definition
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Term
All Service Accession Data shall be retained __________, __________. |
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Definition
current (fiscal year), plus 2 years. |
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Term
What info does the ASAD report include? |
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Definition
enlistment and accession data by zip code, including quality & quantity info. |
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Term
The ASAD report allows you to _______________ with the other services. |
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Definition
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Term
The current version of STEAM is known as __________. |
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Definition
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Term
Simply described, STEAM is a systematic analysis of what? |
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Definition
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Term
This is a web based tool allowing users to quickly access/assess market research data in making resource decisions. It provides a visual/graphic map-based interface of that data, and has an extensive reporting feature. |
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Definition
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Term
These reports provide the user with many levels of output on demographic and production related data. |
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Definition
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Term
What are the 4 standard STEAM reports? |
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Definition
1. Goal Matrix
2. Leads Zip Code Report
3. Market Share Report
4. Station/Zone Summary |
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Term
Which STEAM report shows:
Goals and sub goals by station. |
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Definition
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Term
Which STEAM report shows:
Zip code alignment of Navy Recruiting Stations that is submitted to National Advertising Leads Tracking System (NALTS) to verify current zip codes of a NRS. |
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Definition
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Term
Which STEAM report shows:
Zip code, NRS, Zone or entire NRD demographic and production totals. |
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Definition
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Term
Which STEAM report shows:
Summary of NRS and Zone demographic and production totals. |
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Definition
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Term
What are the 3 things STEAM does? |
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Definition
- Establishes NRS boundaries by zip code
- Assists in locating the recruitable population in quantity, quality, mental category, and ethnicity
- Determines Market Share |
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Term
Marketing in the Navy recruiting environment consists of identification and analyzation processes to help recruit the local population with available resources. The basic idea is to find out where our __________ is and develop a __________ to reach it. |
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Definition
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Term
__________ is a term used to cover statistics related to a human population including size, density, distribution, economy, employment, and other statistics. |
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Definition
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Term
How is demographic data in Navy recruiting organized? |
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Definition
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Term
Zip codes are combined to create what? |
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Definition
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Term
Navy Recruiting Stations are combined to establish what? |
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Definition
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Term
Zones are combined to establish what? |
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Definition
Navy Recruiting Districts |
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Term
What is the key purpose of STEAM? |
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Definition
To assist the NRD in assigning recruiting assets to the right recruiting markets. |
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Term
Define Diversity Markets. |
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Definition
A Navy priority to recruit a diverse workforce as mandated by congress. Considerable emphasis is placed on locating the diverse quality markets. |
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Term
Name the 3 categories of the Military Available Market for (AC). |
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Definition
1. Primary Market
2. Workforce Market
3. Secondary Market |
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Term
The following describes which
Military Available (MA) market for (AC):
Males 17-21 years of age.
Applicant is in High School or has dropped out
and is attending an accredited post secondary school. |
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Definition
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Term
The following describes which
Military Available (MA) market for (AC):
Males 17-34 years of age.
Applicant is not attending school. |
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Definition
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Term
The following describes which
Military Available (MA) market for (AC):
22-34 years of age
with non-traditional education |
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Definition
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Term
What Reserve Component programs are High School Seniors eligible for? |
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Definition
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Term
The One Navy market population consists of individuals of recruitment ages 17-34 years for Active Component (AC) and __________ for Reserve Component (RC). |
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Definition
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Term
17 year old applicants may enlist with what? |
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Definition
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Term
What is the primary category for the Military Available Market for (RC)? |
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Definition
NAVETS age 21-39
(because they're already trained and outfitted) |
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Term
What are the 2 secondary categories for the Military Available Market for (RC)? |
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Definition
OSVETS age 21-39
Non-prior Service age 18-39 |
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Term
New Contract Objective (NCO). The Navy requires the majority of accessions be __________ (UMG). |
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Definition
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Term
A 50 percentile or above AFQT is required to be in this group. |
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Definition
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Term
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Definition
High School Diploma Graduate |
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Term
Lower Mental Group enlistments must be what? |
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Definition
High School Diploma Graduates (HSDG's) |
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Term
What are the Test Score Categories (TSC) included in UMG? |
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Definition
1. TSC I-A 93-99
2. TSC II-A 65-92
3. TSC III-A 50-64 |
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Term
What are the Test Score Categories (TSC) included in the lower mental group? |
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Definition
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Term
_______________. Research shows that applicants in Category A (HSDG and TSC I-IIIA) show greater performance potential and reduce the risk of attrition. |
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Definition
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Term
Name the 5 New Contract Objectives (NCO's). |
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Definition
1. Mental Groups (UMG 50% or higher AFQT)
2. Quality vs. Quantity
3. Nuclear and Priority Rating Recruiting
4. Gender Market (Female)
5. Diversity Markets |
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Term
Name the only 2 items that are NOT kept "current plus 2" |
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Definition
-Weekly Planner -Applicant Log |
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Term
The primary purpose of telephone prospecting is to make contact with the prospect and _______________. |
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Definition
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Term
An interview to sell the Navy occurs once the recruiter gets __________ with the prospect. |
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Definition
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Term
What are the 3 factors affecting telephone prospecting success? |
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Definition
- Preparation
- Planning
- Technique |
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Term
In telephone prospecting, a positive mental __________ is of equal importance. |
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Definition
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Term
Name 4 supporting tools you should have readily available when telephone prospecting. |
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Definition
1. PSS Telephone Script
2. Contact Lists
3. Computers
4. Blueprinting Forms |
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Term
There are 5 principles of phone prospecting.
What are they? |
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Definition
- Chain yourself to the desk
- Set a time limit and adhere to it
- Don't let anything or anyone disturb you
- Use the telephone because you believe the prospect will benefit from your call
- Stop on Success! |
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Term
When should you schedule phone prospecting? |
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Definition
During hours when it can be done with the most impact on your target market. |
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Term
Identify the 10 steps of the PSS Phone Script.
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Definition
1. Confirmation
2. Courtesy Statement
3. Identification
4. Create Interest
5. Ask for the Appointment
6. Ensure Appointment
7. Privacy Act/Blueprinting
8. Ask for Referrals
9. Confirm Commitment
10. Closing |
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Term
Define the following PSS Phone Script step:
CONFIRMATION |
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Definition
To verify you're speaking with the right person. |
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Term
Define the following PSS Phone Script step:
COURTESY STATEMENT |
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Definition
Establish rapport & to convey your understanding that a phone call is an interruption.
("This is Petty Officer X - Do you have a minute?") |
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Term
Define the following PSS Phone Script step:
IDENTIFICATION |
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Definition
Identifies recruiter to the person.
(Avoid "recruiter" - better to use Petty Officer or US Navy Representative). |
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Term
Define the following PSS Phone Script step:
CREATE INTEREST |
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Definition
Show the prospect why he/she should be interested in meeting you face-to-face. |
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Term
Define the following PSS Phone Script step:
ASK FOR THE APPOINTMENT |
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Definition
This is the objective of the sales message.
Always use the alternate choice method.
("I just received your ASVAB scores and I think we should set a time to sit down and talk about your options. Is Wednesday or Thursday good for you?") |
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Term
Define the following PSS Phone Script step:
ENSURE APPOINTMENT |
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Definition
Decreases the "no-show" rate. Set appointment at a convenient location (ideally your NRS). |
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Term
Define the following PSS Phone Script step:
PRIVACY ACT/BLUEPRINTING |
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Definition
Privacy Act protects personal information of prospect.
Mental / Moral / Physical questions are asked to pre-qualify a prospect. |
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Term
Define the following PSS Phone Script step:
ASK FOR REFERRALS |
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Definition
Ask prospect to bring friends who might also be interested. |
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Term
Define the following PSS Phone Script step:
CONFIRM COMMITMENT |
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Definition
Ask them to repeat your phone number. |
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Term
Define the following PSS Phone Script step:
CLOSING |
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Definition
- Review/recap
- Suggest next steps
- Check for acceptance |
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Term
What does NERP stand for? |
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Definition
Navy Enlisted Recruiting Program |
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Term
Name the 4 types of barriers to prospecting. |
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Definition
- Psychological
- Environmental
- Internal
- External |
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Term
What 2 categories do most Barriers to Prospecting come from? |
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Definition
- Psychological
- External |
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Term
This involves the intentional targeting and development of relationships and networks that help you achieve your recruiting goals. |
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Definition
ACTIVE PROSPECTING
(Intentional) |
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Term
This involves letting others come to you or doing "broadbrush" marketing and prospecting efforts that may not result in achieving recruiting targets. |
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Definition
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Term
Effective perparation for prospecting includes these 3 things. |
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Definition
- Identifying qualified prospects
-Targeting prospect issues
- Working with COI's (Centers of Influence) |
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Term
Sources for identifying prospects include:
(was also referred to as 5 modes of prospecting) |
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Definition
- Phone lists & databases
- PDC's
- Referrals from Deppers/Drillers
- Leads: RTools & CIRIMS
- COI's |
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Term
There are several types of Lists & Databases including: |
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Definition
- CARIT leads
- High School student lists
- College Dropout lists
- Employment office lists
- ASVAB lists
- Lists created for school events & activities (ie., Jewelers & Photographers) |
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Term
Be in a good mood, move around to maintain energy, maintain positive frame of mind, keep composure, stay positive & professional, use time efficiently, end on a good note.
All of these are examples of what? |
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Definition
Tips for Maximizing the Success of Telephone Prospecting Efforts |
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Term
PDC activities can be categorized into 2 major groups. What are they? |
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Definition
- School Canvassing
-Other PDC Opportunities |
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Term
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Definition
Personally Developed Contact |
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Term
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Definition
Money
Adventure
Travel
Training
Recreation
Education
Security
Success
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Term
Name 4 types of school canvassing activities you can plan. |
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Definition
- Classroom Presentations
- Lunchroom Tables
- Attendance at School Sporting Events
- Maintaining Visibility |
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Term
When should you use your MATTRESS Classroom Presentation? |
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Definition
Impromptu or last minute opportunities to talk about the Navy. |
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Term
There are numerous places to meet potential candidates. These places are referred to as what? |
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Definition
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Term
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Definition
Naval Operational Support Center
(Reserve Center) |
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Term
A DEPPER's ability and motivation to refer candidates will determine what? |
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Definition
Your success in garnering leads from Deppers. |
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Term
What do Deppers stand to gain by referring candidates? |
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Definition
- Faster Advancement
- Sweatshirts, PT Gear, & other merchandise
- Opportunity to win awards that further improve chances for advancement |
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Standardized Territory Evaluation and Analysis for Management |
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