1-Domestic Medium: at home

2-Liveness

3-Flow: not to distract the view from narrative. ex. Cliff hangers.

Woman only- food network

Men only- ESPN

-Similar to early film in some ways

-One sponser per T.V. show. one hour of whatever you want ('40-'50)

-T.V. reflects on comments on a cultures hopes/dreams/values/conflicts

-Pose problems/ solutions are often ambivolent. 

-Represents and challenges people's beliefs morals and values.

-Emphasis on history and context

-Role of text play in our culture.

The branch of philosophy where we study how we know what we know

-Study of nature of knowledge

-People go to the media to learn 

1- Empiricalism; If a tree falls in the woods... it still makes a sound

2- Social Constructionsism; It doesn't make a sound.. Human beings make reality meaningful 

*Tend to live without question

ex. we make money valuable.

Gender

Race

Sexuality

He fought it but accomodated it.

He thoughts tv was:

-a novelty

- non-competition

-movie rights

-Gimmicks and Smelliusioin (orange smell??)

Capatalism and art: Distract Germans away from their life and everyday trials.

-They were angry about this.-Art has been lost and everything is about advertising. 

Horkheimer and Adorno:

Myth vs. Enlightenment

Human beings are somewhat predictable. They'll always want what is best for them. 

-Instead of us producing the media, the media is producing us.

Capitalism is very specialized in that one person does one thing. 

****Capitalism has beaten art***

-Movies are there to maintain class standing

1-Prefer heroism over materialism

2- Romantic love can overcome class difference

3-Money is an impendient to happiness and love.

*this keeps the mass from rising up and taking away riches' money.

Self-reflective vs. conceal work

-Every film is political.

-Utopian potential in mass culture

*Aura of Art; *seeing the real mona lisa*

Losing the aura doesn't mean you lose the art.

how does a man act- Not cry, watch violence, man up/ take control

Feminist: short hair, pant suits, man-like

*less about supriourity and radical equality. 

1-Commodification(transformation) of female body

2-Exploitation of female body as cinematic spectacle.

3-Denial that contemporary cinema has made any significant dent in this system.

- most made my men

-Narrative strategies

*fate of women.

*the gaze- What the camera is looking at. From a male/heterosexual viewpoint. (looking and self-definition) 

*the power to watch

*Voyeurism and visual pleasure: Be plaves in lives we couldn't normally be.

Status of women in U.S. society today.

(common assumptions and arguments)

-Feminist movenments are a sucess.

-little work is left to be done.

~Argument: women's values/ voices still marginalized.

=Women earn 77c for every $1 man earns.

= 26 out of 1000 fortune CEOs are woman

= 17% of law partners are women at top firms.

-Always positive or negative.

-Politics of representations 

  `Who has power?

`Who is represented?

-Comedies

-Diversity between races: black and white and many more lines than just that.

-Group rather than character driven goals

-Vague goals

-Single day and setting

-Community over individual

1-Uncle Toms (Faithful and loyal servant content in his subjugation)

2- Coon (object of amusiment and a black buffoon

3-Mammy (Large, dark skinned woman often best friends with lead female character

4-Tragic Mulatto (character doomed by a mixed heritage, who almost always meets a tragic fate

5-Buck ( an oversexed animal, savage, and violent and lasting after white women. (absent 1915-1960)

Tired of steriotypes today.

Pancake box with exagerated features

-Obama's election

-Videos on youtube.

Why use comedy to deal with racisim?

(townsend: hollywood shuffle)

- doesn't make you look as bad

-because he can make people look dumb

-make it easier to deal with.

Meanings and categories of sexualities vary across cultures and histories.

-5th B.C. (homosexual society)

-1880s heterosexual

-Kensey reports (37%men/13%women have had homosexual relationships.

*Sexuality = multiple and fluid

Continum of gay and straits. From completely gay to completely straight. All are in the middle.

*Sexualities in the U.S. today.

Gay/lesbian/Bi/Transgender

-Heterosexual

M-s-m (men sleeping with men); on the down-low

Claim most, maybe all, are to some degree.

-Varied sexual practices.

Absence of gays in t.v. and movies.

-Sickness in '60s

-De-sexualized in 70s

-Diseased in 80s

*villians or victims

Was it progress of a ploy?

The kinds of sexualities: All white/young/funny

Positive and negative and stereotyped.

Allowed 6 major conglomerates were able to own everything.

GE, Disney, News Corporation, Viacom, Time warner,Sony

Same kind of movies

Power of media

Power to define culture and identity

Claim: People activiely engage with media and media texts.

BIG POINT~ Media comsumption is CREATIVE

Disrupts and draws attention to norms of political and economical life. 

1-Media hazing

2-Billboard banditry

3-Audio Agitprop

4-Subvertizing

Advertising helps to change our..

Seeing and Using

-It's never just entertainment

-Our choices matter

-Do something about what you don't like

- the media is our most powerful tool