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the best alternative that we forgo, or give up, when we make a choice or a decision |
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the process of analyzing the additional costs or benefits arising from a decision |
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costs that cannot be avoided because they have already been incurred |
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a market in which profit opportunities are eliminated almost instantaneously |
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an approach to economics that seeks to understand ehavior and the operation of systems without making judgments.
*describes what exists and how it works |
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produce what the people want at the least possible cost |
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