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| A business maintained or conducted for the purpose of making a profit and developing human resource potential |
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| An organization without clearly defined owners, such a public works, governments, and non profit organization |
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| A compony formed for the purpose of achieving a specific socially responsible goal while sustaining a profitable position |
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| The act of revising a marketing strategy for a product or a company in order to increase sales or counteract negative perceptions |
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| Successive levels of an organization with each one superior to the one below it |
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| The aspects of a brand that attract and retain consumers |
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| The succession of stages a product foes through; development, introduction, growth, maturity, and decline |
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| The study of human culture characteristics that include habits, customs, relationships, and so on |
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| The study of common symbols, values, and beliefs of social groups and institutions |
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| The process of adapting to the primary mainstream culture |
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| Variety or variation that which makes us dissimilar or different from one another |
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| Goods or commodities transported from one country to another country in a legitimate fashion, typically for use in trade |
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| goods and services provided by foreign producers that are purchased and brought into a country |
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| A structure that links a consumers knowledge about a products attributes with the desired cultural value state the person wants to achieve; the means= the product, and the end=the desired value/outcome |
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| A learned organization of principles and rules to help one choose between alternatives, resolve conflicts, and make decisions |
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| Services that offer advisories formulated by professional observers of cultural shifts that contain calculated predictions about the likely direction in which design preference are moving |
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| Situation in which a country imports more than it exports |
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| An individual's distinctive way of living; a pattern that influences a person's choices in all areas of life, from how to spend time to how to spend money |
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| The ability to market a product anywhere in the world that a demand for it exist |
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| the use of symbols that are meaningful to other cultures |
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| a system of moral values, or a set of principles that define right and wrong |
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| Un Authorized, illegal copies of designer or branded products |
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| Retail term for losses that includes employee theft shoplifting, vendor fraud, and administrative error |
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| Retail marketing programs that offer customers a reward or an incentive to keep them returning to the store |
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| ORT (organized retail theft) |
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| Multiple shoplifters working together to steal larger quantities of products, which are stolen not for personal use, but for resale |
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| The principle that everyone is responsible for making the world a better place for all its inhabitants |
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| Standards for working conditions, environmental responsibility, and fair pricing that are based not only on ethical labor practices but also on the intent to provide opportunity to disadvantaged workers and help alleviate poverty |
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| Factories where workers are obligated to work long hours, under poor conditions, for very little pay |
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