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Ch. 19-Managing Marketing's Link with Other Functional Areas
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Author: pic612 Cards: 11 Subject: Marketing Level: Undergraduate 3 Created: 11/29/17
Ch. 17-Price Setting in the Business World
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Author: pic612 Cards: 33 Subject: Marketing Level: Undergraduate 3 Created: 11/28/17
Ch. 16-Pricing Objectives & Policies
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Author: pic612 Cards: 42 Subject: Marketing Level: Undergraduate 3 Created: 11/28/17
Ch. 18-Implementing & Controlling Marketing Plans
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Author: pic612 Cards: 8 Subject: Marketing Level: Undergraduate 3 Created: 11/28/17
Ch. 15-Advertising, Publicity, and Sales Promotion
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Author: pic612 Cards: 13 Subject: Marketing Level: Undergraduate 3 Created: 11/28/17
Ch. 11-Distribution, Customer Service, & Logistics
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Author: pic612 Cards: 15 Subject: Marketing Level: Undergraduate 3 Created: 11/01/17
Ch. 13-Intro to Integrated Marketing Communications
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Author: pic612 Cards: 31 Subject: Marketing Level: Undergraduate 3 Created: 11/01/17
Ch. 12-Retailers, Wholesalers, & Their Strategy Planning
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Author: pic612 Cards: 44 Subject: Marketing Level: Undergraduate 3 Created: 11/01/17
Ch. 10-Place & Development of Channel Systems
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Author: pic612 Cards: 28 Subject: Marketing Level: Undergraduate 3 Created: 10/31/17
Ch. 9-Product Management & New-Product Development
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Author: pic612 Cards: 18 Subject: Marketing Level: Undergraduate 3 Created: 10/31/17
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