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-being, relating to, or involving relations between persons -Involves considering the “others” directly or perceptions of what the others think. -The environment, social systems, etc. |
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Theory of Reasoned Action (TRA) (1960’s) Understanding the relationship between |
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Theory of Reasoned Action (TRA) (1960’s) A person’s intention is determined by |
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Definition
two antecedents, one comprising personal factors and the other social influence. |
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Theory of Planned Behavior (TPB) (1990’s) |
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Adds a 3rd predictor, control over the behavior |
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-Assumes that people are rational and that reasoning is the primary determinant of behavioral intent -Distinguishes between attitude toward an object and an attitude toward behavior, e.g., object of breast cancer versus behavior of seeking mammography -It doesn't take into account the elements of fear or irrational thought |
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-Includes measures of attitudes and social normative perceptions that determine behavior -Addresses relationships between beliefs (behavioral and normative), attitudes, intentions, and behavior -Attitudes toward a particular behavior and beliefs about subjective norms can be highly predictive of behavior (30–40%) |
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Term
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Definition
-Behavior -Behavioral Intention -Attitude Toward Behavior -Behavioral Beliefs -Evaluation of Behavioral Outcome -Subjective Norm -Normative Beliefs -Motivation to Comply |
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Term
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Definition
-being, relating to, or involving relations between persons -Involves considering the “others” directly or perceptions of what the others think. -The environment, social systems, etc. |
|
|
Term
Theory of Reasoned Action (TRA) (1960’s) Understanding the relationship between |
|
Definition
|
|
Term
Theory of Reasoned Action (TRA) (1960’s) A person’s intention is determined by |
|
Definition
two antecedents, one comprising personal factors and the other social influence. |
|
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Term
Theory of Planned Behavior (TPB) (1990’s) |
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Definition
Adds a 3rd predictor, control over the behavior |
|
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Term
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Definition
-Assumes that people are rational and that reasoning is the primary determinant of behavioral intent -Distinguishes between attitude toward an object and an attitude toward behavior, e.g., object of breast cancer versus behavior of seeking mammography -It doesn't take into account the elements of fear or irrational thought |
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Term
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Definition
-Includes measures of attitudes and social normative perceptions that determine behavior -Addresses relationships between beliefs (behavioral and normative), attitudes, intentions, and behavior -Attitudes toward a particular behavior and beliefs about subjective norms can be highly predictive of behavior (30–40%) |
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Term
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Definition
-Behavior -Behavioral Intention -Attitude Toward Behavior -Behavioral Beliefs -Evaluation of Behavioral Outcome -Subjective Norm -Normative Beliefs -Motivation to Comply |
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Term
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Definition
Usually this is a single action performed by an individual that is observable |
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Behavior should be defined in terms of its |
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Target, Action, Context, and Time (TACT) |
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Perceived likelihood of performing the behavior |
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proximal measure of behavior |
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Behavioral Intention measurement |
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Measured on a bipolar scale of extremely improbable (–3) to extremely probable (+3) |
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Among the most important determinants of beahvior |
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Behavioral intention Both ________ and _______, influence one's intention to perform a behavior. |
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A person's positive or negative feelings toward performing the defined behavior. |
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This attitude is an index of the degree to which |
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a person likes or dislikes an object, where "object" is used in the generic sense to refer to any aspect of the individual's world. |
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Attitude towards behavior: two components |
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Behavioral beliefs Evaluation of behavioral outcomes (outcome evaluation) |
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Beliefs that behavioral performance is associated with certain attributes or outcomes |
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Evaluation of behavioral outcomes (outcome evaluation): |
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Values associated with a behavioral outcome or attribute |
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Belief that behavioral performance is associated with certain attributes or outcomes |
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Behavioral Belief is measured |
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on a bipolar scale of unlikely (–3) to likely (+3) |
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Value attached to a behavioral outcome or attribute |
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Outcome Evaluations are measured |
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on a bipolar scale of bad (–3) to good (+3) |
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Outcome evaluations interacts with |
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behavioral belief to determine the attitude toward the behavior |
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Attitude Toward Behavior is made of two things |
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-Behavioral beliefs -Evaluation of behavioral outcomes |
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Subjective norm refers to one’s belief that most of the significant others in one’s life think whether one should or should not perform the behavior. |
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Two components of subjective norm |
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-Normative belief -Motivation to comply |
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Beliefs about whether each referent approves or disapproves of the behavior |
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Motivation to adhere to what each referent thinks the person should do |
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Definition
Belief about whether each referent approves or disapproves of the behavior |
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Normative belief is measured by |
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a bipolar scale of disagree (–3) to agree (+3) |
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Motivation to adhere to what each referent thinks the person should do |
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Motivation to comply measured |
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Measured on a unipolar scale of unlikely (1) to likely (7) |
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TRA is what kind of process |
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Definition
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Changes in an individual's behavioral and normative beliefs will ultimately affect |
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Definition
the individual's actual behavior |
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The attitude and norm variables can exert |
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different degrees of influence over a person's intention |
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Definition
Perceived Behavioral Control |
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Perceived Behavioral Control |
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How much a person feels he or she is in command of enacting the given behavior |
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Two components of Perceived Behavioral Control |
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-Control beliefs -Perceived Power |
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Perceived likelihood of occurrence of facilitating or constraining conditions |
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Perceived effect of conditions in making behavioral performance difficult or easy |
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Beliefs about internal and external factors that may inhibit or facilitate the performance of the behavior |
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Control belief is measured |
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on a scale of unlikely (–3) to likely (+3) |
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Definition
Perception about how easy or difficult it is for performing the behavior in each condition identified in control beliefs. |
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Perceived power is measured |
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on a scale of difficult (–3) to easy (+3) |
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Definition
-Factors such as personality and demographic variables are not taken into consideration. -Ambiguity regarding how to define perceived behavioral control, creates measurement problems. -Assumption is made that perceived behavioral control predicts actual behavioral control. This may not always be the case. -Focuses only on rational thoughts and does not take into account irrational thoughts or fears. |
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