Term
| What is the relationship between tourism and hospitality? |
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Definition
| Hospitality has many segments: accommodations, travel and tourism, food and beverage, recreation |
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Term
| The American Hotel Association provided the latest statistics on the growth and size of the lodging industry. Be familiar with those numbers. |
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Definition
| The American Hotel Association provided the latest statistics on the growth and size of the lodging industry. Be familiar with those numbers. |
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Term
| How are hotels classified in the United States? |
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Definition
| US has no formal government classification of hotels like other countries, but may be categorized by location, price, and service offered. |
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Term
| What is Average Daily Rate (ADR), be able to calculate? |
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Definition
| Average rate paid for rooms sold: adr= room revenue/rooms sold |
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Term
| What is Occupancy, be able to calculate? |
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Definition
| % of available rooms occupied for a given period: occupancy= rooms sold / rooms available |
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Term
| What is Revenue Per Available Room (RevPar), be able to calculate? |
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Definition
| Total revenue divided by # of rooms occupied in the same period: revenue per available room = occupancy * ADR |
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Term
| Be able to define – room revenue, rooms available, rooms sold, and total revenue? |
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Definition
Room revenue: total room revenue generated from room
Rooms available: rooms in hotel or set of hotels multiplied by the number of day in a time period
Rooms sold: rooms sold during a time period
Total revenue: revenue from all operations |
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Term
| Who is the typical lodging customer… business and leisure? |
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Definition
-Business: 69% male, 35-54, professional, 64% travel alone,
91% make reservations, 123$/night
-Leisure: two adults, 35-54, auto, 87% make a reservation, $105 per night |
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Term
| What are the top hotel chains? |
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Definition
• Intercontinental Hotels Group, Windsor, England
• Wyndam Hotel Group, Parsippany, NJ
• Marriot International, Bethesda, MD
• Hilton Worldwide, McLean, VA
• Accor Hospitality, Paris, France
• Choice Hotel International, Silver Spring, MD
• Best Western International, Phoenix, AZ
• Starwood Hotels & Resorts Worldwide, White Plains, NY
• Carlson Hospitality Worldwide, Minneapolis, Minnesota
• Hyatt Hotels Corp., Chicago, IL |
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Term
| What is timeshare and how does it work? |
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Definition
| 7.2 million timeshare owners. Co-own a condo, rent weekends |
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Term
| What is the profile of timeshare owner? |
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Definition
Married, Well educated baby boomer with children
Enjoys new experiences and both frequent and varied travel |
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Term
| How did the modern restaurant start? |
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Definition
| FRANCE (French revolution) Street kitchens (aka hot dog stands), taverns, inns |
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Term
| The National Restaurant Association provided the latest statistics on the growth and size of the food and beverage industry. Be familiar with those numbers. |
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Definition
| US sales = $580 billion. Employing over 12.7 million people. |
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Term
| What is the role of a meeting planner? |
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Definition
| Negotiate hotel contracts, negotiate with airlines, write contracts, planning educational meetings, develop incentive meetings, planning special events. |
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Term
| Why do travel suppliers need distribution channels? |
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Definition
| To better market “packages” to travelers, they are operation structures, system, or linkages of various combinations of organizations through which a producer or travel product describes, sells, or confirms travel arrangements to the buyer. |
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Term
| What is a travel agent? What is their role? What skills and experience do they need? |
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Definition
The selling of the travel industry’s individual parts of a combination of the parts to the consumer (middle man)
• Must be experts in:
• Schedules
• Routing
• Lodging
• Pricing
• Regulation
• Safety
• Currency
• Destination |
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Term
| The textbook provided the latest statistics on the growth and size of the travel agency business. Be familiar with those numbers. |
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Definition
Top three travel agencies: Expedia, American express, Carlson wangonlit. 15,335 accredited retail agency locations, but many more unaccredited and independent agencies
OTHER STATISTICS
• 15,335 accredited retail agency locations… but many more unaccredited and independent agencies
• Phone is still the number one way to book travel… but decreasing
• Phone 52%
• Internet 28%
• Office visit 20%
• Tour packages are the number one seller (29%), while airlines (24%) and cruise (26%) are a close second |
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Term
| Why have travel agencies decreased in the last few years? |
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Definition
| Half of all travel is booked online in the US |
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Term
| How has the Internet impacted these distribution channels? |
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Definition
| Tourism related services are one of the fastest growing areas of Internet sales |
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Term
| If you were an owner of a large company how would you utilize an incentive travel company? |
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Definition
| I would use an incentive travel company to inspire my top employees to continue to succeed and to motivate my more average achieving employees to reach further. This would better the chances of long-term success for my company as well as lower employee turnover rates. |
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Term
| What is a tour wholesaler? |
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Definition
| a company that usually creates and certainly markets inclusive tours and independent tours for sale through travel agents. A wholesaler presumably sells nothing at retail. Also a wholesaler does not always create his own products. |
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Term
| What are the benefits of incentive travel? |
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Definition
-improved profits
-increased cash flows
-employee engagement
-customer engagement |
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Term
| What do you think the future holds for channels of distributions? What is the wave of the future? |
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Definition
| I think that channels of distribution will continue to be a vital tool within the travel industry. They are necessary for the systems of describing, selling, and confirming travel arrangements for different consumers with very different preferences. As for the future, I believe that the internet will become even more utilized for this practice (sites such as Orbitz, Kayak), and personal travel agents and over-the-phone booking of trips will be non existent. |
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Term
| How important are the attractions to the travel industry? |
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Definition
| Main motivator for travel, Often need a package; normally a single attraction is not enough to motivate travel. (Shopping is the #1 activity) |
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Term
| Compared to other components of the travel and tourism industry what is the economic impact of attractions? |
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Definition
| Normally has the least amount of economic impact |
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Term
| What are principle resources? What are supporting resources? |
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Definition
Principal resources: resources which have the strongest pulling power, and usually represent the key motivation factor in the tourist’s travel decision process.
Supporting resources: resources which supplement a destination’s principle resources and contribute to the destination’s visitor appeal, but do not on their own represent a prime motive for travel. |
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Term
| Identify and briefly discuss some of the major categories of attractions. |
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Definition
CULTURAL ATTRACTIONS
• Historical Sites**
• Architectural Sites
• Architecture
• Cuisine
• Monuments
• Industrial Sites
• Ethnic
• Concerts/ Theater
NATURAL ATTRACTIONS
• Landscape**
• Seascapes
• Parks
• Mountains
• Flora
• Fauna
• Coasts
• Islands
EVENTS
• Megaevents
• Community Events**
• Festivals
• Religious Events
• Sports Events
• Trade Events
• Coporate
RECREATION
• Sight-seeing
• Golf**
• Swimming
• Tennis
• Hiking
• Biking
• Snow Sports
ENTERTAINMENT ATTRACTIONS
• Theme Parks**
• Amusement Parks
• Casinos
• Cinemas
• Shopping Facilities
• Performing Arts Centers
• Sports Complexes |
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Term
| Can a city, historic sites, shopping, and climate be an attraction? If so how? Please elaborate and explain. |
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Definition
| Yes, historic sites (cultural attractions) shopping (recreation) climate (natural attractions) |
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Term
| The textbook provided the latest statistics on the growth and size of the attraction industry. Be familiar with those numbers? |
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Definition
| Generate $11.5 billion in annual revenues. Over 500,000 people employed seasonally. Over 300 million people visit each year. |
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Term
| What are the top theme parks? |
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Definition
TOP10(OUT OF 25)
• The Magic Kingdom at Walt Disney World, Lake Buena Vista, FL
• Disneyland, Anaheim, CA
• Tokyo Disneyland, Tokyo, Japan
• Disneyland Park, Marne-de-Valle, France
• Tokyo Disney Sea, Tokyo, Japan
• Epcot at Walt Disney World, Lake Buena Vista, FL
• Disney’s Hollywood Studios at Walt Disney World, Lake Buena Vista, FL
• Disney’s Animal Kingdom at Walt Disney World, Lake Buena Vista, FL
• Universal Studios, Osaka, Japan
• Everland, Gyeonggi-Do, South Korea |
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Term
| Why is Disneyland and Disney World so successful? |
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Definition
Extravagance, detail, large size, branch into other businesses other than rides.
• Family oriented, very clean, most structured training programs focusing on customer service- (this is what he said in class today) |
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Term
| Who is the typical theme park customer? |
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Definition
| Typically a family. Includes children under the age of 19. Stay 5.3 nights. Stay in hotel/ motel and fly or drive car. |
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Term
| What is the outlook for theme parks? |
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Definition
| Back to pre-recession numbers. Attendances worldwide up to 1.9%. waterparks up 7.3%. Growing markets: mexico and latin America 20.5%, asia 7.3%. Europe attendance has dropped 2.3% |
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Term
| Is gambling/gaming important to the tourism industry? Who, and provide some examples? |
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Definition
81% of American people view casino entertainment acceptable for themselves or others
• More Americans Visit Casinos then
• Zoos
• Aquariums
• Wildlife Parks
• Is it sustainable |
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Term
| What percentage of Americans view casino entertainment acceptable for themselves or others? |
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Definition
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Term
| What states have gambling? How many states have Indian Gambling? |
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Definition
Nevada and New Jersey. Indian gambling: (29 states)
• No gambling at all in Hawaii and Utah |
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Term
| The textbook provided the latest statistics and growth and size of the gaming industry. Be familiar with those numbers. |
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Definition
| $92.3 billion. 328,000 direct employees. 13.1 billion in wages. 5.5 billion taxed. 61.7 million visitors to casino |
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Term
| What are the top US National Parks? |
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Definition
• Death Valley National Park
• Yellowstone National Park
• Bryce Canyon National Park
• Grand Canyon
• Yosemite National Park |
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Term
| Explain why understanding our customers or consumers are so important to success in tourism. |
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Definition
| Must understand travel motivation, consumer motivation, decision-making, satisfaction studies, etc. to better meet tourists’ needs. When a customer is happy, we make money. |
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Term
| Describe how understanding consumer needs and wants are related to tourists' psychology of behavior. |
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Definition
| Studying people’s behaviors and patterns of behavior will help us better predict how to cater to customers’ wants and needs. Study motives such as: personal control, love, sex, arousal, self-development, acceptance, respect, and security. |
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Term
| Advantages of having satisfied tourists/visitors/customers |
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Definition
| Bigger profit, customers will recommend accommodations. |
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Term
| How is motivation related to tourism marketing? |
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Definition
| Better understanding WHY a traveler travels we can market more specifically and attract patrons with certain motives. |
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Term
| Be able to explain the different travel needs model (such as push/pull, allocentric/psychocentric, social influence, cultural conditioning, and social/psychological). Make sure your read the article “Motivation of Pleasure Travel and Tourism”. |
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Definition
Social/psychological tourist motivation: seeks to travel to satisfy a set of needs. The desire to leave the everyday environment behind – escape personal and or interpersonal environments. The desire to obtain intrinsic rewards through travel in a contrasting environment & seeking personal and or interpersonal intrinsic rewards.
Push/ pull model: individuals are pushed by motivation variables in making a travel decision. Individual wants or desires to satisfy a need. Demographics, attitude, interest, knowledge. Individuals are pulled or attracted by the destination area. Response to destination attributes. Climate, image, facilities.
Cultural and social influences: disequilibrium continuum. Escape from an environment. Exploration, relaxation.
Cultural conditioning: travel as a response to what is lacking yet desired.
Psychocentric: prefer familiar destinations (promote relaxation and low-level activities)
Allocentric: prefer exotic destinations (promote excitement, and new discovery)
Life cycle: stage of life at moment |
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Term
| Explain Pearce's travel needs model. |
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Definition
Fulfillment, self-esteem, relationship, safety/ security, physiological
*the bottom 4 need to be fulfilled to reach Fulfillment |
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Term
| . Identify and explain the six (6) categories of travel experiences (by V. Smith) that can be provided at a destination? |
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Definition
1. Ethnic Tourism: travel for the purpose of observing the cultural expressions and lifestyles of truly exotic people
2. Cultural Tourism: travel to experience, and in some cases participate in a vanishing lifestyle that lies within human memory
3. Historical Tourism
4. Environmental Tourism: tourism with an emphasis on natural and environmental attractions. Primarily geographic
5. Recreational Tourism: centers on participation in sports, spas, sunbathing, and social contacts in a relaxed environment
6. Business Tourism: categorized by conventions, meetings, and seminars |
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Term
| What is cultural tourism? |
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Definition
| To experience and in some cases participate in a lifestyle different than yours. |
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Term
| What is meant by “life-seeing” tourism? |
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Definition
| Life-seeing tourism is going beyond the typical “high points” of a location and participating in purposeful activities that match a traveler’s specific interests. For example, a physician on vacation may be interested in talking with or visiting other physicians in that area. |
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Term
| What are several examples of cultural resources that should be developed for tourists? |
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Definition
| Theaters, museums, festivals |
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Term
| Explain how tourism can be aligned with world peace. How are peace and tourism related? |
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Definition
| Being able to travel in order to learn and understand other people, their cultures may open eyes and allow us to get along more peacefully by understanding each others differences discovered through travel. |
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Term
| Define anthropography. How does it relate to cultural tourism? |
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Definition
| Anthropography: the branch of anthropology that deals with geographical distribution of specific human cultures. Cultural tourism is immersing one’s self in these different cultures outside of your own environment. |
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