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when infinite quantities of facts are widely available to anyone who can use a computer |
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the core drivers of the info age |
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data
information
business intelligence
knowledge |
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-raw facts that describe the characteristics of an event or object
-not very useful for seeing how business is performing as a whole |
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-data converted into a meaningful and useful context
-the bess, worst customers etc etc
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-info collected from multiple sources(suppliers, customers, competitors, partners, and industries) that analyze patterns, trends and relationships for strategic decision making
- set strategic direction of comp to remain profitable
-ex- use competitors, weather, holidays, even sporting events (internal and external factors) |
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-skills, experience, and expertise coupled with info and intelligence (and intuition)
- creates a person's intellectual resources
-ex-don't fire worker for low numbers, they were on medical leave
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individual valued for their ability to interpret and analyze info |
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a collection of parts that link to achieve a common purpose
ex- a car |
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a way of monitoring the entire system by viewing multiple inputs being processed or transformed to produce output while continuously gathering feedback on each part
-input, process, output (each part getting feedback)
-consider the whole process, not just a single component |
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info that returns to its original transmitter(input, process (transform), or output) and modifies the transmitter's actions |
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management information systems |
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-business function like acct and HR
-moves info about people, products, and processes across the company
-facilitates decision-making and problem-solving
-incorporates systems thinking to help comps operate cross-functionally
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sales moves a single customer order across all functional areas (sales, order fullfillment, shipping, billing, and customer service)
-different parts but with MIS to the customer the sale is one continuous process |
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a feature of a product or service on which customers place a greater value than they do on similar offerings from competitors
-temporary, because competitors usually see them and copy them |
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3 common tools used to analyze competitive intelligence and develop competitive advantages |
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-the 5 forces model (evaluating industry attractiveness)
-the 3 generic strategies(for choosing a business focus)
-value chain analysis(for executing business strategies) |
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Term
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Definition
analyzes the competitive forces within the environment in which a comp operates to access the potential for profitability in an industry
- threat of substitute products/services
-supplier power
-buyer power
-threat of new entrants
-rivalry among existing competitors |
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-the power of customers to drive down prices
ex- many airlines for buyers to choose from forcing competition based on price (price wars)
-grocery stores |
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2 things that reduce buyer power |
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switching cost- manipulating costs that make customers reluctant to switch to another product
loyalty program- rewards customers based on the amount of business they do with a particular organization |
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-supplier's ability to influence the prices they charge for supplies
supply chain- consists of all parties involved in the procurement of a product or raw material (suppliers-->company-->customers) |
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example of supplier power |
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limited number of plane and engine manufactures to choose from along with unionized workers
-planes and workers
-horizon, whole food organic milk, organic valley |
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threat of substitute products or services |
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Definition
high when there are many alternatives to a product or service
low when there are few alternatives |
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threat of substitute product/services
example |
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many substitutues including cars, trains, and buses
even substitutes to travel such as video conferencing and virtual meetings
-juice substituting milk |
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high when it's easy for new competitors to enter a market and low when there are significant entry barriers
-entry barrier- feature of a product or service that customers have come to expect and entering competitors must offer the same for survival |
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threat of new entrants examples |
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- many new airlines entering the market all the time including the latest sky taxis
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rivalry among existing competitors |
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high when competition is fierce in a market and low when competitors are more complacent
product differentiation- occurs when a comp develops unique differences in its products or services with the intent to influence demand |
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rivalry among existing customers example |
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porter's 3 generic strategies |
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Definition
broad cost leadership
broad cost differentiation
focused strategy
broad- large market
focused-small market unique market
leadership- low cost
differentiation- high cost |
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standardized set of activities that accomplish a specific task |
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views a firm as a series of business process that each add value to the product or service
primary and support activities |
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value chain-primary value activities |
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Definition
more production activities
inbound logistics
operations
outbound logistics
marketing and sales
service |
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value chain- support value activities |
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Definition
more involved in company activities
infrastructure
human resource management
technology development
procurement |
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3 primary organization levels |
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Definition
strategic
managerial
operational |
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-employees develop, control and maintain core business activities required to run the day-to-day operations
-structured decisions
- ex- payroll, order entry |
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-situations where established processes offer potential solutions
used by operational |
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managerial decision making |
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Definition
employees evaluate company operations to identify adapt to, and leverage change
-semistructured decisions- occur in situations in which a few established processes help to evaluate potential solutions
-ex- data analysis |
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strategic decision making |
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Definition
-managers develop overall strategies, goals, and objectives
-unstructured decisions- occurs in situations in which no procedures or rules exist to guide decision makers toward the correct choice
-ex- outlooks |
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Definition
temporary activity undertaken to create a unique product, service or result |
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measurements that evaluate results to determine whether a project is meeting its goals
critical success factors
key performance indicators |
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Critical success factors
CSFs |
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Definition
crucial steps companies make to achieve their goals and objectives and to implement strategies
-steps taken to achieve goal
-create, retain, reduce, increase, hire
-the action |
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key performance indicators
KPIs |
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Definition
-quantifiable metrics a comp uses to evaluate progress toward critical success factors
-measures the progress
-turnover rates
-number of
-average
-internal or external |
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the proportion of the market that a firm captures
-internal KPI |
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-indicates the earning power of a project
-internal KPI |
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a simplified representation or abstraction of reality |
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operational support systems |
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transaction processing system (TPS)- basic business system that serves the operational level and assists in making structured decisions
online transaction processing(OLTP)- capturing of transaction and event info using tech to process, store, and update
source doc- original transaction record |
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managerial support system |
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online analytical processing (OLAP)- manipulation of info to create business intelligence in support of strategic decision making
decision support system (DSS)- models info to supports managers and business professionals during the decision-making process
-used to discover trends, patterns, and exception conditions |
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Definition
What-if analysis
Sensitivty analysis
goal-seeking analysis
optimization analysis |
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Definition
executive info system- specialized DSS that supports senior level executives within the organization
-granularity
-visualization
-digital dashboard |
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refers to the level of detail in the model or the decision-making process
fine at bottom to coarse at top |
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produces graphical displays of patterns and complex relationships in large amounts of data |
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tracks KPIs and CSFs by compiling info from mult sources and tailoring it to meet user needs |
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most EISs offer the following capabilities |
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-consolidation- the aggregation of data from simple roll-ups to complex grouping of interrelated info- office, state, regional
-drill-down- enables users to view details, and details of details monthly, weekly, daily, hourly
-slice and dice- ability to look at info from different perspectives |
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artificial intelligence (AI) |
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Definition
stimulates human intelligence such as ability to reason and learn |
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5 common categories of AI (artificial intelligence) |
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Definition
expert system
neural network
genetic algorithms
intelligent agents
virtual reality |
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Definition
-category of AI
-computerized advisory programs that imitate the reasoning processes of experts in solving difficult problems
-most common
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AI category
- attempts to emulate the way the human brain works
- large amounts of info establish patterns etc.
-fuzzy logic- mathematical method of handling imprecise or subjective info (washing machines) |
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-AI category
-mimics the evolutionary, survival-of-the-fittest process to generate increasingly better solutions to a problem
-combo of inputs that gives the best outputs
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AI category
-special-purpose knowledge-based info system that accomplishes specific tasks on behalf of its users
-shopping bot- software that searches several retailer websites to provide a comparison of each retailers offerings including price and availability |
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Definition
-AI category
-computer-simulated environment, simulation or either a real world or an imaginary world |
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Definition
-helps manager envision how the ENTIRE company operates
-wouldn't be able to complete activities without them
-transforms inputs into outputs |
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the value of business processing modeling |
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Definition
-encourage conciseness and accuracy
-provide a powerful process analysis and consistent design vocab
-can help find bottlenecks, remove redundant tasks, and recognize smooth-running processes
-helps choose the MIS that supports that business |
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-results in a product or service being received by organizations external customer
-fulfilling orders, communicating with customers, and sending out bills and marketing info |
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-invisible to the external customer but essential to the effective management of the business
-goal-setting, cash-flow analysis, insurance claim, planning |
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business process modeling (mapping) |
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Definition
activity of creating a detailed flow chart or process map of a work process
-shows the process' inputs, tasks, and activities in a structured sequence |
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Definition
graphic description of a process, shows the sequence of process tasks
-As-Is process model
-To-Be process model |
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As-Is process models
vs
To-Be process models |
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Definition
As-Is- represents the current state of the operation that has been mapped, without any specific improvements or changes to existing processes
To-Be- shows the result of applying change improvement oppurtunities to the current (As-Is) process model
-shows HOW the WHAT is to be realized |
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Definition
include the tasks, activities, and responsilities required to execute each step in a business process |
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business process improvement |
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Definition
attempts to understand and measure the current process and make performance improvements accordingly
-automation
-streamlining
-reengineering |
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Definition
-improving operational business processes
-process of computerizing manual tasks, making them more efficient and effective and dramatically lowering operational costs
-ex- payroll |
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-improving managerial business processes
-improves business process efficiencies by simplifying or eliminating unnecessary steps
-bottleneck and redundancy |
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-streamlining
-occurs when resources reach full capacity and cannot and any additional demands |
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-streamlining
-occurs when a task or activity if unnecessarily repeated |
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business process reengineering (BPR) |
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Definition
-improving strategic business processes
-analysis and redesign of workflow within and between enterprises
-looks at taking a different path
-ex- BPR mindset instead of changing from scooter to car to get from A to B you would FLY to get to A to B |
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technologies that help to perform specific info processing tasks |
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the physical devices associated with a comp system |
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the set of instructions the hardware executes to carry out specific tasks |
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the 6 hardware components |
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Definition
Central processing unit-computer chips
primary storage-memory cards, RAM
secondary storage-CDs
input devices- keyboard,scanner
output devices-monitor,printer
communication devices- dial-up, DSL,wireless |
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operating system software (OS) |
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Definition
controls the application software and manages how the hardware devices work together
-Mac OS X, windows, UNIX |
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provides additional functionality to the operating system
-includes antivirus, autorecovery,spyware |
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Definition
-personal digital assistant
-laptop
-tablet
-desktop -workstation
-minicomputer
-mainframe computer
-supercomputer
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