subjective; marketing strategy; distill the information so you know what you are buying; opinion-based

not totally objective; different kind of analysis; socio-cultural-political context; more historically informed. Just not there to tell you to see the movie. Providing deep insight. 

-Personality

-Originality

-Complexity

-Coherence

-Intensity of Affect

1.      of the filmmaker – do you see an imprint of the filmmaker; is it marked as a product of that person? Did he/she have some cultural or historical POV, opinion, motive, etc.?

1.     how many depths/degrees/levels can you see this film; does it make you cry and laugh; how many ways are you connecting with this film

1.      how it impacts you and resonates with you. How it touches you emotionally. Any physical reaction you may incur. What is your reaction and to what degree are you connecting on a sociological/emotional/religious connection. How it triggers or stimulates you.

-A theory or way of thinking about films

-There is no one factor that will determine how a film will be produced or received

-A number of different factors that influence that production and reception

-production history of the film

-Aesthetics of the film

-business practices in regards to the film

-film technology advances within the film

-censorship of the film

-critical and popular discourse on the film

-Historical events, influences, and circumstances

-Economics of a given culture; society

-Other form of leisure

-Politics

-Societal Issues (ex. roles of race and gender)

-Religious beliefs

1. Development

2. Pre-Production/ Preparation Stage

3. Principle Photography/ Shooting Stage

4. Post-Production/ Assembly

5. Ratings, Marketing, Distribution