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Intro to Semiotics
study of signs and meaning
33
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Undergraduate 3
02/02/2013

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Cards

Term
Saussurian Sign
Definition

Signifier and Signified

[image]

Term
Signifier
Definition
Word, image, sound, representing a concept
Term
Signified
Definition
Concept being represented
Term
Pierce triangle
Definition
[image]
Term
Barthesian ideology
Definition
a condition of false consciousness promoted through fictions sponsored by dominant class
Term
Roland Barthes
Definition
French philologist; structuralist in transition to post-structuralism; concerned with myth and ideology
Term
Barthesian approach
Definition
Denotation and connotation; levels of signification[image]
Term
Denotative
Definition
Face value; surface meaning
Term
Connotation
Definition
Deeper meanings; implications within
Term
Indexical sign:
Definition
physical relationship to what it represents
Term
Iconic sign:
Definition
Resembles what it's supposed to represent
Term
Symbolic sign:
Definition
High degree of conventionality; requires one to learn how to interpret the sign
Term
Limitations/Criticisms of Saussure
Definition
Too structuralist/determinist; too focused on theory; no relationship to physical world
Term
Peirce approach:
Definition
sign + object = interpretant
Term
object:
Definition
experiential sphere; informs interpretant
Term
Peirce sign
Definition
closest to Saussurian signifier
Term
Interpretant
Definition
Conceptual
Term
Foucauldian approach
Definition
Discourse, power/knowledge, subjectivity
Term
Discourse
Definition
construction and context of a topic
Term
Power/Knowledge
Definition
reflects apparatus and that produce meaning
Term
Subjectivity
Definition
How the image places the viewer/observer and the subject/object of observation
Term
meta-ideologizing
Definition
3rd order of signification contesting representation in a revolutionary, empowering way
Term
Berger approach
Definition
conventionality embodies a way of seeing
Term
conventions
Definition
set practices of imagining meaning
Term
Berger's idea of the gaze
Definition
women look at themselves through the eyes of men; men act, women appear; simultaneously observer and observed
Term
Post-colonial imperial gaze
Definition
the observed find themselves defined in terms of observer's values; privileged observer asserts command
Term
Berger's nude
Definition
"naked" means to know someone; "nude" divorces subject from subjectivity and becomes an object
Term
Hall
Definition
type and stereotype; race is a signifier
Term
type
Definition
level of differentiation
Term
stereotype
Definition
fixing of a type
Term
fetishism
Definition
repulsion and fascination with images of difference
Term
racialized regimes of representation
Definition
practices of difference and "otherness"; involves stereotyping; a politics of representation
Term
Hall's methods of countering racism
Definition
1. substituting negative images with positive (eg Cosby)
2. Contest within representation
3. Accept and encourage representations (eg Machete)
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