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Signifier and Signified
[image] |
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Word, image, sound, representing a concept |
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Concept being represented |
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a condition of false consciousness promoted through fictions sponsored by dominant class |
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French philologist; structuralist in transition to post-structuralism; concerned with myth and ideology |
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Denotation and connotation; levels of signification[image] |
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Face value; surface meaning |
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Deeper meanings; implications within |
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physical relationship to what it represents |
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Resembles what it's supposed to represent |
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High degree of conventionality; requires one to learn how to interpret the sign |
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Limitations/Criticisms of Saussure |
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Too structuralist/determinist; too focused on theory; no relationship to physical world |
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sign + object = interpretant |
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experiential sphere; informs interpretant |
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closest to Saussurian signifier |
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Discourse, power/knowledge, subjectivity |
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construction and context of a topic |
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reflects apparatus and that produce meaning |
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How the image places the viewer/observer and the subject/object of observation |
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3rd order of signification contesting representation in a revolutionary, empowering way |
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conventionality embodies a way of seeing |
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set practices of imagining meaning |
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Berger's idea of the gaze |
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women look at themselves through the eyes of men; men act, women appear; simultaneously observer and observed |
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Post-colonial imperial gaze |
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the observed find themselves defined in terms of observer's values; privileged observer asserts command |
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"naked" means to know someone; "nude" divorces subject from subjectivity and becomes an object |
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type and stereotype; race is a signifier |
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repulsion and fascination with images of difference |
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racialized regimes of representation |
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practices of difference and "otherness"; involves stereotyping; a politics of representation |
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Hall's methods of countering racism |
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Definition
1. substituting negative images with positive (eg Cosby) 2. Contest within representation 3. Accept and encourage representations (eg Machete) |
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