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| A successful magazine has.. |
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| a magazine's idenity is rooted in... |
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| the editorial concept/mission statement |
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| cosmopolitan (has a natural target audience; natural advertising base) |
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| ideas that seemed like a good idea at the time |
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| suede; men's vogue; rosie; ym; poker mags |
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| this is the original editorial concept/mission of the magazine written on paper |
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| IE--oprah, martha stewart |
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| magazines need a clear editorial reason for existence |
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| the editorial mission is.. |
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| used as a basis for what to put into the magazine |
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| editor, managing editor, executive editor |
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| supplies the central thrust/creative force of the magazine |
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| magazine "sergeant" --all details |
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| makes daily decisions; tries to shape the mag according to the top editor's vision |
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| manages design and photography |
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| assigns stories; may write major feature pieces (doesnt do much writing) |
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| associate editor/ assistant editor |
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| write, edit or assign material; write titles and subtitles; (do more writing than editing) |
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| corrects grammar, usage, style etc. |
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| focus on accuracy; check facts; research stories |
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| PEople, Real Simple, Teen Vogue, US WEekly, More... |
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| Everyday w/Rachel Ray; Everyday Food--Martha Stewart; Maxim |
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| this is advertised at the top of the cover; this is what's in the mag; it should also be in the feature well (table of contents) |
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| expert advice; how-to information; news and trends; "helps you improve your daily life" |
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| ARTICLE TYPES: Profile (coined by the New Yorker in the 1920's) |
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| Biography; New Yorker Profile; Personality sketch; no interviewer; institutional; Q&A |
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| ARTICLE TYPES: Investigative Reporting |
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| Literary journalism; new journalism |
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| critical; personal; editorials |
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| Serialized novels; short-story; excerpts |
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| Helen Gurley Brown of Cosmo once said... |
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| "You can't edit a magazine by comittee-it's not a democracy" |
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| Where do good ideas for magazine content come from? |
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| editors who KNOW the reader; the role of the editor as a middle person b/w the article and the reader is an important one |
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| TWO ways to edit other people's copy: |
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| (1) put on a better lead and send it thru; it does not go back to writer (2) writer's book--story passed around to 5 editors; they write a paragraph about it; comments come back to the writer and they revise their story |
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| what is wrong with the magazine industry? |
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| the "vanillafication" of covers; good covers help increase sell-thru |
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| helped design popular and memorable mag covers; (esquire); "magazines dont' even try to do covers with actual ideas anymore" |
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| has only a drawing or a photograph along with the name of the mag, date, and possibly the price (aka art covers); these were dominant during much of the early part of the 20th c. (up until the 1930s. sat evening post, norman rockwell) |
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| COVER TYPES:One theme, one image |
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| there is a photograph or drawing with a 2 or 3 word identification of the subject or a short descriptive phrase; the depicted cover image is featured in a major inside story. (ex: Life mag, 1936-1949) |
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| COVER TYPES: multi-theme, one image |
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| used by the majority of mags; most common today; (ex: cosmopolitan) |
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| COVER TYPES: Multi-theme and multi-image |
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| second most popular format; there is more than one photo or more likely, a collage of cropped photos or cutouts, along with numerous cover lines; this is being used increasingly (ex: celebrity mags) |
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| no photo or drawing, just words on the cover; rolling stone, new york, and esquire have had success with this; |
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| integral to a magzine's editorial voice |
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| invention of the Leica--the first handheld 35mm camera; could now obtain action shots; this ushered in the Age of PhotoJournalism; the continuity of the story was now provided by pics, not text |
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| Will Bradley (Collier's mag in 1907; systematic styling of Cosmo in 1916) |
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| The Golden Age of Magazine Design |
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| 1945-1968: assault on the senses; more white space, layouts not as busy; dramatic effect; type becomes part of the image; headline/text superimosed on an image; more creative use of the double page spread |
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| an image that extends past the edge of the page |
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| the small design doodad at the end of a story |
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| the figurative cutting away of undesired portions of a photo |
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| the formatted layout, establishing widths of margins and columns, placements of titles, photos and cutlines, and use of white space, or "air" in each layout |
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| explanatory visuals like pie charts, diagrams and graphs |
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| the mag's name on the cover in its specially-designed font |
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| the measurement width and depth of columns of type (6 picas=1 inch) |
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| words pulled from an article and placed in display type |
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| white type on a black or colored background |
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| typefaces that are modern and geometric, without the little "feet" at the end of letter strokes that characterizes serif fonts |
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| the words on the cover that "sell" the contents (aka--tease lines) |
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| the visual side of the words themselves; the choice of type face as an art form |
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| high costs; drains a lot from the mag; 30% of budget goes toward production |
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| Mechanical and mailing (production and distribution) |
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| art was woodcuts; each letter of type was set by hand; hand operated presses; paper made by hand |
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| magazines able to be reproduced in a mass way |
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| the web press/Linotype machine/invention of the half-tone (making a picture printable |
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| nat'l geographic ran 11 pages of photos of tibet/nat'l geographic ran first cover photo/art directors are big |
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| computers invented; Desktop publishing made things cheaper and easier |
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| 1st was XyWrite; then Micro. Word; Quark; InDesign; |
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| responsible for contract w/ the printer and paper company; NEEDS to meet the press deadline |
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| sketch of where the stories will go; not done until ad deadline |
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| paper is called stock; coated stock is glossy paper; thickness of paper is said interms of poundage; all colors are replicated w/ 4 inks--magenta, cyan, yellow, and black; (4/c) |
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| saddle stitch--cheaper, easier, faster, stapled; perfect--flat, nonstaple, more expensive |
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| Advertiser demands are... |
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| the major conflict in magazines today |
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| the Next natural evolving demand for advertisers is... |
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| should be applied to any manipulated photo that's meaning has been changed |
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