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CEO Chief Executive Officer |
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Definition
Manages External Stakeholder Relationships • Sets Strategic Direction • Defines High Level IT Needs for the Future |
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COO Chief Operations Officer |
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Manages Operations • Allocates Resources • Primary Consumer of IT within the Organization |
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CFO Chief Financial Officer |
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Manages Accounting & Finance • Forecasts Needs and Secures Financial Resources • Allocates Budget for IT Expenditures |
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CIO Chief Information Officer |
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• Manages IT Organization and Operations • Forecasts IT Needs from Business Strategy • Sets Direction for IT Architecture and Organization • Plans, Designs and Delivers IT throughout the firm |
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Efficiency vs. Effectiveness |
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Efficiency: ability to produce a desired effect, product, etc. with a minimum of effort Effectiveness: ability to bring about results |
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“The right information, delivered to the right person, in the right format, and at the right time, can improve the quality of decisionmaking.” |
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Data: raw facts. Information: the meaningful interpretation of data that enables us to make decisions. |
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an organized collection of interrelated parts that work together to achieve a common purpose. |
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Inputs Processing Mechanism Outputs Feedback Control |
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Simple System vs. Complex System |
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Simple- Very few elements & components, relationship is simple.
Complex- A system filled with many simple systems. |
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Open- interacts with other systems
Closed- No interactions |
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refers to the method, techniques and tools that are used as means to bring about computer-based information systems |
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is a set of interrelated components that collect (input), manipulate and store (processing), and disseminate (output) data and information as well as a feedback mechanism |
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What is input and processing? |
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Input - is the activity of capturing and gathering raw data Processing - involves converting or transforming raw data into useful output |
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involves producing useful information, usually in the form of documents and reports |
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is output that is used to make adjustments or changes to input or processing activities |
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involves monitoring and evaluating feedback |
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Computer Based Information System |
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is an Information System that uses computer systems, devices and technology |
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Computer-Based IS Components |
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Hardware Software Database Networks People Procedures |
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Computer Systems Computer Peripherals |
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System Software Application Software |
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Communications media Internet Intranet |
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knowledge of computer systems and equipment and how they function. |
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Information systems literacy: |
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knowledge of how data and information are used by decision-makers in an organizational setting. |
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understanding how and why technology is applied in business. understanding the information needs of the different levels of management. |
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• is a significant and long-term benefit to a company in relation to the competition |
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*Competing with Information Technology |
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• Competitive value of IT lies mostly in the capability of software and of people and the value of information a business acquires and uses • Competitive value of IT does not lie as much in hardware and networks. |
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Strategic Information Systems |
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Strategic Information Systems: Any kind of IS that uses IT to gain competitive advantage (or sometimes reduce competitive disadvantage). |
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– TPS – transactions – MIS – reporting – DSS – decisions (what if analysis) |
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Transaction Processing System |
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• is an organized collection of people, procedures, databases, and devices used to develop and distribute business transactions |
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Management Information System |
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• is an organized collection of people, procedures, databases, and devices used to provide routine information to decision makers |
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• is an organized collection of people, procedures, databases, and devices used to support problem-specific decision making |
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• is an organized collection of people, procedures, databases, and devices used to generate expert advise or suggest a decision in an area |
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Using IT for Innovation Strategy |
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– Make radical changes to business processes with IT (cut costs, improve quality, efficiency, or customer service) Charles Schwab- buy stocks online |
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Using IT for Alliance Strategy |
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• Develop interenterprise IS linked by the Internet
Walmart- proto gombal, need toothpaste sent there automatically |
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Other Strategies implemented with IT |
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• Lock-in customers and suppliers – by locking competitors out • Build switching costs – investments in IT make customers dependent • Barriers to entry – investments in IT discourage other companies from entering the market
Visa only card accepted at the olympics
invest in something into something that no one has enough money to build it. |
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• Cost Leadership • Differentiation • Innovation • Growth • Alliance |
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Using IT for Cost Leadership Strategy |
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• Use IT to reduce the cost of business processes--ATM • Use IT to reduce cost for customers or suppliers--EBAY |
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Using IT for Differentiation Strategy |
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• Create new IT features to differentiate products and services--FEDex tracking • Use IT features to reduce the differentiation UPS, DHL advantages of competitors • Use IT features to focus products and services at selected marked niches Gun brokers(just like Ebay. |
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Using IT for Growth Strategy |
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– Use IT to manage global business strategies
Toys r us o-----------------------china |
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Critical Success Factors: |
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What has to happen to keep this company alive. • factors critical to the success of a business. |
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Critical Success Factors: |
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• Once those factors have been identified: – Information Systems are developed to directly support those activities that positively impact the identified factors |
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Important Strategic Uses of IT |
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• Knowledge Management Systems • Customer-Focused Business • Virtual Company |
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Knowledge Management Systems |
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• Use IT to increase – Access to information – And improve problem solving |
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• As the company grew, it was becoming more difficult to keep track of and access of information • Ask-Intec solved the problem with strategic use of IT • Intec improved it’s competitive position in satisfying their present clients and gaining new customers |
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Customer-Focused Business |
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• Customer-Focused Business – attempt to respond to customer concerns, provide top-quality customer service, anticipate future needs, and keep customers loyal. • Internet technologies have created a strategic opportunity for companies to offer fast, responsive, high-quality products and services tailored to individual customer preferences |
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• uses IT to link organizations, people, assets and ideas • has alliances with business partners interlinked by the Internet forming a interenterprise IS. |
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Management Info Systems Decision Support systems lower level |
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Reports strategies for marketing TPS, line supervisors, non mangement |
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Tactile level- MIS Strategic Level- DSS Expert System used when? What is an expert system? |
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used every level system that acts question if answer this then__ |
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Levels of the Organization and Traditional Systems |
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• uses IT to link organizations, people, assets and ideas • has alliances with business partners interlinked by the Internet forming a interenterprise IS. |
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vacuum tubes first computer 5000 calc. per sec. |
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late 50's 1958 250,000 calc |
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• 1960’s: Integrated circuits |
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miniaturization 4th generation |
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5th generation 4,000,000 calc per sec. |
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Microcomputer Altair 8800 by MITS |
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• usually a special subsystem of an organization’s overall information system |
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• convert data into machine readable form – eg. keyboard, mouse, scanner |
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• Any machinery (most of which utilizes digital circuitry) that assists in the performance of the input, processing, and output activities of an information system. |
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• CPU (Central Processing Unit) |
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• convert machine (electronic) information into human-intelligible form – video displays, printers |
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• store data & program instructions needed for processing – Primary storage devices - memory (RAM) – Secondary storage devices - hard disk, floppy disks, CD, DVD, jump drives. |
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• gets instructions from memory and interprets them |
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Central Processing Unit (CPU) • Control unit |
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• Control unit: central switchboard or manager – gets instructions from memory (Fetch) and interprets them (Decode) |
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Phases • Instruction: • Execution: |
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• Instruction: – CU fetches an instruction from primary memory and decides what actions need to be taken. • Execution: – The ALU accesses the necessary data from primary memory, places it into the registers, performs the operations (Execute), and returns the result to memory (Store). |
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The execution of a single instruction. – Measured in • Milliseconds: one thousand of a sec. • Microseconds: one millionth of a sec. • Nanoseconds: one billionth of a sec. • Picoseconds: one trillionth of a sec. |
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The execution of a single instruction. – Measured in • Milliseconds: one thousand of a sec. • Microseconds: one millionth of a sec. • Nanoseconds: one billionth of a sec. • Picoseconds: one trillionth of a sec. |
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The execution of a single instruction. – Measured in • Milliseconds: one thousand of a sec. • Microseconds: one millionth of a sec. • Nanoseconds: one billionth of a sec. • Picoseconds: one trillionth of a sec. |
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• How fast is a “nanosecond”? |
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• One billionth of a second |
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A measure of processing speed. Electronic pulses the CPU produces at a predetermined rate – usually measured in megahertz (millions of cycles per second) or gigahertz (billions of cycles per second) – the higher the clock speed, the faster the machine cycle |
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• Hz (1 cycle per second) • Kilohertz (KHz) (1000 cycles per second) • Megahertz (MHz) (1,000,000 cycles per second) • Gigahertz (GHz) (1,000,000,000 cycles per second) • Terahertz (THz) (1,000,000,000,000 cycles per second) |
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Typical PC processors today operate in the |
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– binary digit – physical representation of data in a computer (letters, numbers and symbols must be represented to the computer as a combination of 0s or 1s: off or on) |
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• Byte: – made up usually of 8 bits – a character – smallest unit that can be located and moved about in the computer |
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Data Hierarchy
• Field: • Record: • File: • Application: • System: |
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• Field: made up of bytes (name: George) • Record: made up of several fields (name, address, telephone) • File: made up of several records • Application: made up of several files • System: made up of several applications |
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Capacity - measured in bytes
• Kilobytes: • Megabytes: • Gigabytes: • Terabytes: |
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• Kilobytes: 1,000 bytes • Megabytes: 1,000,000 bytes • Gigabytes: 1,000,000,000 bytes • Terabytes: 1,000,000,000,000 bytes |
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• Optical Disks – CD-ROM – typically 600 to 700 Mb (about 400 floppy equivalent) • CD-R (permanently record) • CD-RW (rewritable) – DVD – typically from 3 to 8.5 Gb – Double Layer DVD – up to 50 Gb (Blue ray) – HD DVD – up to 45 Gb (Toshiba) • USB Flash Drives – typically from 16 Mb to 4 Gb |
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• Optical Disks – CD-ROM – typically 600 to 700 Mb (about 400 floppy equivalent) • CD-R (permanently record) • CD-RW (rewritable) – DVD – typically from 3 to 8.5 Gb – Double Layer DVD – up to 50 Gb (Blue ray) – HD DVD – up to 45 Gb (Toshiba) • USB Flash Drives – typically from 16 Mb to 4 Gb |
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Digital Images • 2 Megapixel image: • 3 Megapixel image: • 8 Megapixel image: |
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Digital Images • 2 Megapixel image: 250 Kb in JPG format • 3 Megapixel image: 650 Kb in JPG format • 8 Megapixel image: 2 MB in JPG format |
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• For internet webpage purposes we need
• or 250 000 pixels • or 250 Kilopixels • or ¼ Megapixels • 2 Megapixel image = • 3 Megapixel image = • 8 Megapixel image = |
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• For internet webpage purposes we need 400 X 625 pixels • or 250 000 pixels • or 250 Kilopixels • or ¼ Megapixels • 2 Megapixel image = 2,000,000 pixels • 3 Megapixel image = 3,000,000 pixels • 8 Megapixel image = 8,000,000 pixels |
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• RAM: – Random Access Memory – Where data and program instructions wait to be interpreted. – Volatile Memory • ROM: – Read Only Memory – Instructions (programs) are burned into a chip and cannot be altered. |
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• Direct input/output devices |
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– Input - keyboard, mouse, pens, touch screens, wands, scanners (OCR), speech recognition. – Output – video monitors, printers, voice response |
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Peripherals - terminals
Dumb Intelligent Transaction |
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• Dumb terminals - no processing capabilities – terminals on a network • Intelligent terminals - have processing capabilities – microprocessor and memory circuits • Transaction terminals – get data from end users and transfer the data via Telecommunication networks to a computer system for processing – eg. ATM’s |
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Peripherals - pointing devices |
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• allow end users to issue commands or make choices by moving a cursor on the display screen – mouse – trackball – joystick – touch sensitive screens |
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