Term
| What are the 9 elements of a News Release? |
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Definition
DCRDHLPSB
Date
Contact Info
Release Date
Dateline
Headline
Lead
Paragraphs
Slugline
Boiler Plate |
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Term
| When writing a news release, use _____________ style. |
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Definition
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Term
| Media Kits typically include: |
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Definition
Biography
Backgrounder
Fact Sheet
News Release
Photos |
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Term
| A Media Kit Biography contains: |
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Definition
| factual info in a straight-forward fashion, written in inverted pyramid style |
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Term
| A Meda Kit Backgrounder contains: |
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Definition
| info that fills in the blanks of the news release |
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Term
| A Media Kit Fact Sheet contains: |
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Definition
| a compliation of the most relevant facts about a product/issue/organization/etc. |
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Term
| A Media Kit News Release contains: |
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Definition
| "the guts", has most of the info needed |
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Term
In AP Style, times are written as:
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Definition
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Term
| In AP Style, the only directions abbreviated are _____, ______, & ______. These are only abbreviated when used with a NUMBER! |
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Definition
| Avenue, Boulevard, Street |
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Term
| In AP Style Addresses, we spell out ______ through ______ and use numbers for the rest. |
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Definition
"first - ninth"
ex/ 1234 Ninth Street
ex/ 443 E. 42nd St.
ex/ 1400 Jefferson St. NW |
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Term
| In AP Style, age is always used with ______. |
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Definition
Numerals!
ex/ The 5-year-old child...
Always use hyphens when used as an adjective. |
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Term
Female Graduate = _______
Male Graduate = ________
Group of Graduates = ________
Group of Female-Only Graudates = __________ |
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Definition
Female Grads = Alumna
Male Grads = Alumnus
Group of Grads = Alumni
Group of Female-Only Grads = Alumnae |
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