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key terms ch. 1-7
exam 1
75
Marketing
Undergraduate 4
10/08/2008

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Term
e-marketing
Definition
the use of information technology in the process of creating, communicating, and delivering value to custoemers
Term
e-business
Definition
continuous optimization of a firm's business activities through digital technology
Term
e-commerce
Definition
the subset of e-business that is focused on transactions
Term
internet
Definition
global network of interconnected networks
Term
intranet
Definition
internal "internet" for use by a corporation
Term
extranet
Definition
two or more proprietary networks, joined to share info.

Ex. if 2 companies joined their intranets
Term
web
Definition
the portion of the internet that supports a graphical user interface
Term
PVR
Definition
personal video recorder

like tivo
Term
multi-channel marketing
Definition
offers customers more than one way to buy something
Term
CAC
Definition
customer acquisition cost

cost of acquiring a new customer
Term
semantic web
Definition
uses a standard definition protocol to make searching easier
Term
strategic planning
Definition
managerial process of developing and maintaining a viable fit b/w the organization's objectives, skills, resources, and changing mkt opportunities.
Term
performance metrics
Definition
specific measures designed to evaluate the effectiveness and efficiency of the e-business and e-marketing operations
Term
strategy
Definition
means to achieve a goal
Term
e-business strategy
Definition
the deployment of enterprise resources to capitalize on technologies for reaching specified objectives
Term
e-marketing strategy
Definition
the design of marketing strategy that capitalizes on the organization's electronic or information technology capabilities to reach specified objectives
Term
business model
Definition
the method by which the organization sustains itself in the long term and includes its value proposition for partners and customers as well as its revenue streams
Term
e-business model
Definition
method by which an organization sustains itself in the long term using information technology, which includes its value proposition for partners and customers, as well as its revenue stream
Term
value
Definition
benefits - costs
Term
marketing concept
Definition
the social and economic justification for an organization's existence is the satisfaction of customer wants and needs while meeting organizational objectives
Term
KM
Definition
knowledge management: a combination of the firm's database contents, the technology used to create the system, and the transformation of data into useful information and knowledge
Term
scm
Definition
supply chain management

coordination of the distribution channel to deliver products to customers more effectively and efficiently
Term
community building
Definition
firms build websites to draw special interest groups
Term
affiliate program
Definition
when firms put a link to someone else's retail website and earn a commission on all purchases of referred customers
Term
database marketing
Definition
collecting, analyzing, and disseminating electronic information about customers, prospects, and products to increase profits
Term
erp
Definition
enterprise resource planning: a back-office system for order entry, purchasing, invoicing, and inventory control
Term
mass customization
Definition
the internet's unique ability to customize marketing mixes electronically and automatically to the individual level
Term
e-commerce
Definition
online transactions: selling good and services on the internet
Term
direct selling
Definition
a type of e-commerce in which manufacturers sell directly to consumers, eliminating intermediaries such as retailers
Term
content sponsorship
Definition
a form of e-commerce in which companies sell advertising either on their websites or in their email.
Term
portal
Definition
point of entry to the internet

Ex. yahoo or aol
Term
online brokers
Definition
intermediaries that assist in purchase negotiations without representing either buyers or sellers

Ex. Ebay or E*TRADE
Term
b2b exchange
Definition
a place that allows buyers and sellers in a specific industry to quickly connect
Term
online agents
Definition
represent the buyer or the seller
Term
selling agent
Definition
represent the seller
Term
manufacturers agent
Definition
represent more than one seller

EX. Travelocity
Term
catalog aggregator
Definition
brings together many catalog companies to create a new searchable database of products for buyers
Term
metamediary
Definition
represents a cluster of manufacturers, online retailers, and content providers organized around a specific event or major asset purchase
Term
purchasing agent
Definition
represent buyers
Term
shopping agent
Definition
help individual buyers find specific products and the best prices online
Term
reverse auction
Definition
allows individual buyers to enter the price they will pay for particular items at the purchasing agent's website, and sellers can agree or not
Term
buyer cooperative / buyer aggregator
Definition
help buyers form cooperatives online for the purpose of purchasing in larger quantities to reduce prices
Term
virtual mall
Definition
multiple online merchants are hosted at a website
Term
pure play
Definition
businesses that began on the internet, even if they subsequently added a brick-and-mortar presence
Term
roi
Definition
return on investment: net profit/total assest
Term
e-marketing plan
Definition
a blueprint for e-marketing strategy formulation and implementation
Term
moa
Definition
market opportunity analysis: includes both demand and supply analyses, for segmenting and targeting
Term
demand analysis
Definition
includes market segmentation analyses to describe and evaluate potential profitability, sustainability, accessibility, and size of various and potential segments
Term
segment analysis
Definition
B2C: demographics, geographic, psychographic, and psat behavior toward product.

B2B: firm location, size, industry, type of need.
Term
supply analysis
Definition
assists in forecasting segment profitability as well as finds competitive advantages to exploit in the online market
Term
supply analysis
Definition
assists in forecasting segment profitability as well as finds competitive advantages to exploit in the online market
Term
dynamic pricing
Definition
different prices levels for different customers
Term
agent e-business models
Definition
bring buyers and sellers together and earn a fee for the transaction

Ex. Ebay
Term
prm
Definition
partner relationship management
Term
emerging economic
Definition
countries with low gdp per capita that are experiencing rapid growth
Term
market differences
Definition
ex. language, cultural behavior, buying behavior
Term
ldc
Definition
least developed countries: poorest economies
Term
dual economy
Definition
haves and have-nots
Term
clickstreams
Definition
user responses to clicked on advertisements
Term
agents
Definition
programs that can function autonomously in the web to make electronic decisions
Term
ubiquitous agents
Definition
are able to function in the course of nearly any online session without a user's knowledge or control
Term
copyright
Definition
protects ideas
Term
patent
Definition
protects inventors' products
Term
trademark
Definition
protects images, symbols, words, or other indicators of an organization's identity
Term
No Electronic Theft (NET) Act
Definition
confers copyright protection for computer content
Term
metatag
Definition
html statements that describe a website's contents
Term
clickwrap
Definition
when a user is required to click a button to demonstrate acceptance of terms
Term
spidering
Definition
use of software applications (robots) to enter a website and obtain data for the use of it's owner
Term
upc
Definition
universal product code
Term
business intelligence
Definition
marketers continually scan the firm's macro environment for threats and opportunities
Term
IDI
Definition
online indepth interview: semi structured conversation with a small number of participants
Term
server-side data collection
Definition
number of users who view each page, where they were before that, awhat they buy
Term
transaction processing databases
Definition
move data from other databases into a data warehouse
Term
data mining
Definition
extracting predictive data from databases through statistical analysis
Term
telematics
Definition
in cars, uses gps to communicate b/w drivers and firms
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