Stimulus-Identification Interference

E.g. BLUE

Simon Effect

pg.17

Korte's Laws

pg.26

Signal Detection

pg.34

Muller-Lyer

pg.31

Sternberg's STM Search

pg.66

Short Term Memory Search Proposed by Sternberg was hypothesized to be an

exhaustive search

We search all items in STM before reporting whether a probe item was available in our memory

Conjunctive Search

pg.37

Visual Masking

pg.50

Modality Effect

pg.53

Irrelevant Speech Effect

pg.69

Stimulus Salience for Recall;

When an item stands out in a list because it is distinctive, it is easier to recall

Van Halen, Rolling Stones, Led Zeppelin, Bee Gees,

the Who

Learning that does not require conscious awareness.

"Knowing without knowing"

Eg. repeating a pattern that you learned based on repeated exposure