Step 1. Identify the Centers of Influence in an achievement-oriented environment. Determine which ones might be good candidates for a networking relationship.
Step 2. Seek out an opportunity to engage them in a casual conversation. Introduce yourself.
Step 3. Ask questions to get them talking about thmselves and their business.
Step 4. Ask "How do you know if someone you're talking to is a good prospect for you?"
Step 5. Ask for their business card.
Step 6. Check out that person and their business. Confirm to yourself that you want a strategic alliance and partnership.
Step 7. Next time you see them, greet them by name.
Step 8. Find a legitimate reason to communicate with them, with information they need or to refer them to someone they're looking for.
Step 9. Send them a qualified referral without expecting anything in return.
Step 10. Organize a swap shop of professional people in related but non-competing businesses.
Step 11. Develop your own personalized 12-second benefit statement.
Benefit Statement: |