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5 Steps of the planning function |
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1. Define objectives – challenging but doable, raises the bar 2. Determine current status (DELTA) 3. Develop ideas for future conditions and make alternatives 4. Make a plan 5. Evaluate the plan and take action – ALWAYS question action |
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Action oriented Priority oriented advantage oriented change oriented |
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Action oriented reasons for planning |
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keeps a results driven sense of direction |
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priority oriented reasons for planning |
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makes sure the most important things get taken care of first |
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advantage oriented reasons for planning |
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Makes sure all of the resources are used to their greatest advantage |
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change oriented reasons for planning |
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anticipates problems and opportunites |
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longs terms plans set broad and comprehensive |
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the extent of which one considers the events in past and future |
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how different parts of an enterprise will contripbute to the plan |
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deals with the money required to support various operations |
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production, financial, marketing, facilities, and human resource |
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deals with the methods and and technology |
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deal with recruitment, selection, and placement of people |
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deal with the facilities development |
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Policy - plans and reasons for the rules Procedures - rules |
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project cash flows and expenses |
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anticipates sales and revenue |
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allocate resources and people |
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deals with common problems by approaching budget period as a brand new one |
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expert opinions to predict the future |
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uses math models and statistical analysis of historical data |
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external comparisons to gain insight |
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specific Measurable Attainable Challenging Timely |
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Most important tool in management |
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Sentence Format for goals |
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(action verb)(measurable goal)(by deadline) |
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How setting goals can be good |
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narrow attention and direct efforts lead to more effort influence persistence |
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How setting goals can be bad |
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narrow attention unethical behavior decrease risk taking |
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Intrinsic - doin things because you want to do them
Extrinsic - money, praise, others |
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a comprehensive plan guiding resource allocation to achieve long term goals |
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focusing energy on one consistent goal |
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sets long term direction for the total enterprise |
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indentifies how a specific component of the entire enterprise will run |
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guides activities within one specific level of operation |
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increase the size or scope of current operations |
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seeks expansion within one business area |
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expansion occurs by entering new business areas |
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acquiring new suppliers or distributors |
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changes in operation to correct weaknesses |
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reduces scale or mix of operations |
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cutting down the size of operation and workforce |
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selling off parts of the organization |
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Forward vertical integration |
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A large supplier purchases its distributors |
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Backward vertical integration |
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A Small business (distributor) purchasing its suppliers |
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using the internet to gain advantage |
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using the internet to engage customers to make suggestions and express opinions |
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steps in strategic management process |
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review current situation analyze organization and external environment develop new strategies inmplement strategies evaluate results |
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analyses strengths, weaknesses, opportunities and threats |
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Competitors New Entrants Suppliers Customers Substitutes |
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attractive vs. unattractive industry |
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attractive - all of porters 5 forces are low |
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seeks competitive advantage through uniqueness |
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seeks competitive advantage through low price |
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focused differentiation strategy |
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differentiation used to target a special kind of needs, expensive |
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eavesdropping on employees to gain more info |
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factors driving decentralization |
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heuristic (creativity) vs. algorithmic work |
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