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MARK 1115 Chapter 11
chapter 11
38
Marketing
Undergraduate 1
03/28/2014

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Term
agents and brokers
Definition
Wholesaling intermediaries that do not take title to a product but facilitate its sale from producer to end user by representing retailers, wholesalers, or manufacturers. p. 328
Term
automatic replenishment program
Definition
An inventory management system that triggers shipments only once a good is sold to the customer; the program uses an EDI linkage connected with bar-code scanners at the point of purchase, so the supplier can view the inventory being held at the next tier of the supply chain in real time. p. 345
Term
Balanced Scorecard Approach
Definition
A measurement system used to evaluate overall supply chain performance. p. 349
Term
channel conflict
Definition
A clash of goals and methods between distribution channel members. p. 341
Term
channel control
Definition
When one marketing channel member intentionally affects another member’s behaviour. p. 340
Term
channel leader (channel captain)
Definition
A member of a marketing channel that exercises authority and power over the activities of other channel members. p. 340
Term
channel members
Definition
All parties in the marketing channel that negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller in the course of moving the product from the manufacturer into the hands of the final consumer. p. 326
Term
channel partnering (channel cooperation)
Definition
The joint effort of all channel members to create a supply chain that serves customers and creates a competitive advantage. p. 343
Term
channel power
Definition
The capacity of a particular marketing channel member to control or influence the behaviour of other channel members. p. 340
Term
direct channel
Definition
A distribution channel in which producers sell directly to consumers. p. 330
Term
discrepancy of assortment
Definition
The lack of all the items a customer needs to receive full satisfaction from a product or products. p. 326
Term
discrepancy of quantity
Definition
The difference between the amount of product produced and the amount an end user wants to buy. p. 326
Term
distribution resource planning (DRP)
Definition
An inventory control system that manages the replenishment of goods from the manufacturer to the final consumer. p. 345
Term
dual distribution
Definition
The use of two or more channels to distribute the same product to target markets. p. 333
Term
electronic data interchange (EDI)
Definition
Information technology that replaces the paper documents that usually accompany business transactions, such as purchase orders and invoices, with electronic transmission of the needed information to reduce inventory levels, improve cash flow, streamline operations, and increase the speed and accuracy of information transmission. p. 344
Term
electronic distribution
Definition
A distribution technique that includes any kind of product or service that can be distributed electronically, whether over traditional forms such as fibre-optic cable or through satellite transmission of electronic signals. p. 352
Term
exclusive distribution
Definition
A form of distribution that establishes one or a few dealers within a given area. p. 340
Term
horizontal conflict
Definition
A channel conflict that occurs among channel members on the same level. p. 341
Term
intensive distribution
Definition
A form of distribution aimed at having a product available in every outlet where target customers might want to buy it. p. 339
Term
inventory control system
Definition
A method of developing and maintaining an adequate assortment of materials or products to meet a manufacturer’s or a customer’s demand. p. 345
Term
logistics
Definition
The process of strategically managing the efficient flow and storage of raw materials, in-process inventory, and finished goods from point of origin to point of consumption. p. 329
Term
logistics information system
Definition
Information technology that integrates and links all the logistics functions of the supply chain. p. 343
Term
marketing channel (channel of distribution)
Definition
A set of interdependent organizations that ease the transfer of ownership as products move from producer to business user or consumer. p. 326
Term
materials requirement planning (MRP) (materials management)
Definition
An inventory control system that manages the replenishment of raw materials, supplies, and components from the supplier to the manufacturer. p. 345
Term
materials-handling system
Definition
A method of moving inventory into, within, and out of the warehouse. p. 346
Term
merchant wholesaler
Definition
Institution that buys goods from manufacturers and resells them to businesses, government agencies, and other wholesalers or retailers and that receives and takes title to goods, stores them in its own warehouses, and later ships them. p. 328
Term
metrics
Definition
Standard measures that can be used repeatedly to assess performance on a supply chain–related process. p. 348
Term
order processing system
Definition
A system whereby orders are entered into the supply chain and filled. p. 344
Term
outsourcing (contract logistics)
Definition
A manufacturer’s or supplier’s use of an independent third party to manage an entire function of the logistics system, such as transportation, warehousing, or order processing. p. 351
Term
retailer
Definition
A channel intermediary that sells mainly to consumers. p. 328
Term
selective distribution
Definition
A form of distribution achieved by screening dealers to eliminate all but a few in any single area. p. 339
Term
spatial discrepancy
Definition
The difference between the location of the producer and the location of widely scattered markets. p. 327
Term
strategic channel alliance
Definition
A cooperative agreement between business companies to use the other’s already established distribution channel. p. 334
Term
supply chain
Definition
The connected chain of all the business entities, both internal and external to the company, that perform or support the logistics function. p. 326
Term
supply chain management
Definition
A management system that coordinates and integrates all the activities performed by supply chain members into a seamless process, from the source to the point of consumption, resulting in enhanced customer and economic value. p. 334
Term
supply chain team
Definition
An entire group of individuals who orchestrate the movement of goods, services, and information from the source to the consumer. p. 344
Term
temporal discrepancy
Definition
When a product is produced but a customer is not ready to buy it. p. 327
Term
vertical conflict
Definition
A channel conflict that occurs between different levels in a marketing channel, most typically between the manufacturer and wholesaler or between the manufacturer and retailer. p. 341
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