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Marketing 17
Chapter 17
8
Marketing
Undergraduate 3
11/30/2011

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Cards

Term
Name the (4) sets of factors often used to assess a country's market
Definition
PEST

1. Political/legal
2. Economic
3. Sociocultural
4. Technological
Term
Name (7) factors to consider when analyzing the political and legal environment of global markets
Definition
1. Trade sanctions: penalties or restrictions imposed by one country over another with respect to importing and exporting
2. Tariffs: tax levied on goods imported into a country
3. Quotas: designates maximum quantity of a product that my be brought into a country
4. Boycott
5. Exchange control: regulation of a country's exchange rate
6. Trade agreements: an agreement designed to manage and promote trade activities for a specific region (NAFTA, EU, etc)
7. Political risk analysis
Term
Name (3) factors that should be evaluated with analyzing the economic environment
Definition
1. General economic environment (trade deficit, trade surplus, GDP)
2. Market size and population growth
3. Real income
Term
Name (5) different ways in which culture differs
Definition
1. Power distance
2. Uncertainty avoidance
3. Individualism
4. Masculinity
5. Time orientation
Term
Name the (4) key elements to a company's infrastructure
Definition
1. Transportation
2. Distribution
3. Communication
4. Commerce
Term
Name (5) different approaches to entering a new market
Definition
1. Exporting
2. Franchising
3. Strategic alliance: relationship between firms, though the partnering firms to dot invest in one another
4. Joint venture: firms pool their ownership, control, and profits - also share market information
5. Direct investment: 100% ownership
Term
Name the (2) steps to choosing a global marketing strategy
Definition
1. Find a target market
2. Create global marketing mix
Term
Name (3) ethical issues in global marketing
Definition
1. Environmental concerns
2. Global labour issues
3. Impact on host country culture
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