Term
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Definition
| Marketing activities other than personal selling, advertising, and publicity that stimulate consumer purchasing and dealer effectiveness. |
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Definition
| Seller's promotional presentation conducted on a person-to-person basis with a prospective buyer. |
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Term
| integrated marketing communications (IMC) |
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Definition
| Coordination of all promotional activities to produce a unified, customer-focused promotional message. |
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Term
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Definition
| Paid, nonpersonal communication through various media by an entity that is identified in the message and that hopes to inform or persuade members of a particular audience. |
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Definition
| Firm's communications and relationships with its various publics. |
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Term
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Definition
| Promotional effort by a seller to stimulate demand among final users who will exert pressure on the distribution channel to provide the good or service. |
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Term
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Definition
| Provision of funds for a sporting or cultural event in exchange for a direct association with the event. |
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Term
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Definition
| Blend of personal selling and nonpersonal selling created by marketers to achieve promotional objectives |
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Term
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Definition
| Acronym for the traditional explanation of the steps an individual must take to complete a purchase decision. |
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Term
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Definition
| Function of informing, influencing, and persuading the consumer's purchase decision |
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Term
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Definition
| Direct communications other than personal sales contacts between buyer and seller designed to generate sales, information requests, or store or web site visits |
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Term
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Definition
| Effort by a seller to members of the marketing channel to stimulate personal selling of the good or service. |
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Term
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Definition
| Messages that deal with buyer-seller relationships. |
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Term
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Definition
| Promotion that includes advertising, sales promotion, direct marketing and public relations – all conducted without being face-to-face with the buyer. |
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Term
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Definition
| Sales letters, postcards, catalogs, brochures, and the like, conveying messages directly from the marketer to the consumer |
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