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| the buying and selling of goods and services electronically usually over the internet |
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an organizational function and set of process for creating, communicatin, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its holders |
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the ability of a firm to outperform the competition thereby providing customers with a benefit the competitors cant |
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| document that describes the marketing environment outlines the marketing objectives and strategy and identifies who will be responsible ffor carrying out part of the marketing strategies |
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| a distinct group of customers with a larger market who are similar to one another in some way and whose needsdiffer from other customers in a large market |
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| a group/groups that a firm selects to turn into customers as a result of segmentation and targeting |
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| a formal statement in an organizations strategic plan that describes overall purpose of the organization and what it intends to achieve in terms of customers products and resources |
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| an analysis of an organization's strengths and weaknesses and the opportunities and threats in an external environment |
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| a managment situation which one firm only supplier of a particular product is able to control the money availability and supply of the product |
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overall patterns of change in the economy including possibility of prosperity, recesion, depression, and recovery effects customer and business purchasing power |
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| study of the rules of how we all live |
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| a social movement that attempts to protect customers from harmful business practices |
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| the rights of consumers to be protected by the federal government |
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| claims made in ads of product superity that cannot be proven true or untrue |
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| a marketing strategy that supports the environment steweardship by creating environmentally found differencial benefit in the minds of customers |
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Limiting products entering a country tax import on goods prohibiting certain goods in/out of a country |
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Northern AMerican Free Trade Agreement. worlds largest economic community, US, Canada, and Mexico |
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| Data research conducted to help in marketing a specific decision |
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data that has been collected for some purpose other than the problem at hand |
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| a product oriented discussion among small group of customers led by a trained moderator |
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extent to shich research actually measures what it is intended to measure |
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| extent to which research measurement techniques are free of errors |
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| values, bliefs, customs valued by a certain group of people |
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| overall rank or social standing of groups of poeple within a society according to value assigned to each.such factors as family background and education, occupation and income |
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| a change in beliefs or actions as a reaction to real or imagined group pressure |
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| basic benefit of having a service performed |
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| dkurable is a product used over a long period of time (car, furnature) nondurable products last a short period of time (makeup, gum) |
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| a new product that copies with slight modification that design of the original product |
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| when you and another company merege together |
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| ambushing customers with promotional content in plaes they are not expecting it |
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| unpaid communication about an original appearing in the mass media |
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| process by which people select, organize, and interpret info from the outside world |
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| coordination of marketing communication efforts to influence attitude ad behavior effort by organization to inform and persuade the customer |
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| a brochure or pamphlet offering a specific product or service at one point in time |
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| in-store displays or signs |
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| research by firms that collect data on a regular basis and sell the reports to multiple firms |
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| communication function that seeks to build good relationships with an organizzations or to champion a particular cause |
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| the legal term for a brand name, brand mark, or trade character; trademarks legally registered by a government obtain protection for exclusive use in that country |
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| statistics that measure observable aspects of a population, including size, age, gender, ethnic group, income, education, occupation, and family structure |
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providing a service that you are particularly good at |
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| the use of psychological, sociological, and anthopological factors to construct market segments |
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| features of the product (package, brand, quality, appearance) |
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