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the place where humans store their memories of the world |
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storing information outside our bodies
Ex. artificial intelligence - internet as “global brain” |
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• reflect society • reflect reality • to reflect back to us our selves and values, dreams and desires Ex. telescopes microscopes |
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• illusions of reality • illusions of society • “the big lie” |
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• “marketplace of ideas” • freedom of speech, press, thought • ideas compete and evolve in “open” marketplace |
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• “marketplace of ideas” • freedom of speech, press, thought • ideas compete and evolve in “open” marketplace • Media deployed as tool for controlling, thought and language • “thoughtcrimes” • control of behavior • surveillance • significant erosion of privacy |
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• global network • connecting us or controlling us |
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Marshall McLuhan • first used the term “matrix” to describe the global electronic network in 1964 |
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Media function: • not to reflect, but to represent • to help us navigate reality and society • inform, understand • enlighten, entertain |
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• a world understood and experience through media… • where the mediated and material worlds exist side-by-side as our cultural reality. -media environment |
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