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media everyday life metaphors
barry vacker's class
11
Other
Undergraduate 1
03/01/2009

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Cards

Term
Media as Memory
Definition
the place where
humans store their
memories of the world
Term
Media as mind
Definition
storing information
outside our bodies

Ex. artificial intelligence
- internet as “global
brain”
Term
Media as Mirror
Definition
• reflect society
• reflect reality
• to reflect back to us
our selves and values,
dreams and desires
Ex. telescopes microscopes
Term
Media as mirage
Definition
• illusions of reality
• illusions of society
• “the big lie”
Term
Media as Market
Definition
• “marketplace of ideas”
• freedom of speech,
press, thought
• ideas compete and
evolve in “open”
marketplace
Term
Media as Master
Definition
• “marketplace of ideas”
• freedom of speech,
press, thought
• ideas compete and
evolve in “open”
marketplace
• Media deployed as
tool for controlling,
thought and language
• “thoughtcrimes”
• control of behavior
• surveillance
• significant erosion of
privacy
Term
Media as Matrix
Definition
• global network
• connecting us or
controlling us
Term
matrix
Definition
Marshall McLuhan
• first used the term
“matrix” to describe
the global electronic
network in 1964
Term
Media as Map
Definition
Media function:
• not to reflect, but to
represent
• to help us navigate
reality and society
• inform, understand
• enlighten, entertain
Term
Media as Cosmos
Definition
• a world understood
and experience
through media…
• where the mediated
and material worlds
exist side-by-side as
our cultural reality.
-media environment
Term
Media as
Definition
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