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Individual liberty may be reasonably restricted to prevent harm to others. |
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Morally offensive content should be controlled to prevent harm to self. |
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Individual liberty may be restricted to prevent offense to others. |
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Society should control morally offensive content to prevent immoral behavior the violation of societal norms. |
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The work, as a whole, lacks serious literacy, artistic, political, or scientific value. |
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Is the material sexual or excretory activities. Did material air during a time when chlidren are watching? |
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When the language is offensive. |
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Flow of info controlled by journalist, editors, producers, broadcasters. |
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Media doesn't tell us what to think, but what to think about. |
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Media controls the context into which facts are placed. (Context is important) |
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Controls radio frequencies and television |
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Is a parents groups, and is NOT a goverment agency. Concerned about lyrics that are sexually explicit. |
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Parents Music Resource Center |
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What does PMRC stand for? |
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The process renders activities and aspirations "worldwide". |
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Audiences desire to see programs from their own or similar culture. |
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Government controls the media to maintain authority over their citizens. |
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Freedom of expression and well informed voters. |
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Social Responsibilty Model |
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Freedom of expression with some limits. Gov't or self regulation. Controled by code of ethics. |
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Less control over content. Cooperative between media and government to promote economic and social developement. |
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Extending control over foreign entities. |
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An ineguality that exist between groups in internet use and access. |
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Where a person represents |
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1. Offensive language 2. Aired while children were watching. |
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The ability to “access, analyse, evaluate and use” media |
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What society are we in now? |
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Gap between the information "haves" and "have not". |
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Media influences the culture |
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Technological Determinism |
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"Medium is the message" by Marshall Mcluhan. Technology drives change Technopoly. Global Village |
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Both culture and media influence society |
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Integration of mass media computer and telecommunications. |
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Changes in cognitions, attitudes |
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Places findings into numerical equal. Analyze statistcal relationships between dependent and independent variables. |
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Infer the relationships by studying the symbols in media content or by observing behavior in natural setting. |
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Used to make generalizations about a populationof people by addresing questions to a sample of that population. |
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Small group, scaled moderator |
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studying recorded information |
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Cultural research using observations done over an exteneded period of time |
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Bullet Thoery - direct and immediate impact |
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Dissonance is being created |
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Learning through observation |
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World view formed by what's seen in media |
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Audience to which media is directed, demogrphics |
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personal and houselhold characteristics of an audience. |
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Companies pay media to highlight their product |
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Companies pull together assets to push a product |
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Companies connect unrelated products to aid in distributing one central product |
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Automatic reaction to certain stimuli |
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Should repay in kind what another person has provided |
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Gradify request of people we like |
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Response to symbals of authority |
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Situation, Analysis, Decision |
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Aristotle's "Golden Mean" |
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Mena between two extremes |
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Judeo - Christian tradition |
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Golden Rule. Fouded by US Society |
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Morals are adhered to but can change according to the specific situations |
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