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Media Life
Media life flash cards
45
Other
Undergraduate 1
10/16/2013

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Cards

Term
What is Gemeinschaft?
Definition
- a small, rural, intimate community
Term
Technomyopia
Definition
people over-estimating the short-term effect of technology while understanding the long term effects
Term
3 A’s of media
Definition
Artifact- the devices you use, Activities- how you use it, Arrangement- How the media is presented to you
Term
What is Media Life
Definition
How media controls the world around us and is our life.
Term
The Panopticon Metaphor
Definition
someone is always watching what you do so you may act differently, prison where one central guard tower can watch all prisoners at once
Term
The Truman Show Metaphor
Definition
shows how media can effect the way you act once you know that media is watching you.
Term
What are the “4 lessons from the lecture
Definition
•Internet use is associated with demands for democracy world-wide
•Digital media provides unique opportunities for mobilizing social change
•Digital media corporations make decisions that influence major social political and cultural events
•Assholes exploit the internet also
Term
3 Contributions of social media to collective action and which one is unique to digital media
Definition
•High levels of organizational resources
•Formation of collective identities
•Personalized content sharing across media network -Unique to digital media
Term
What is cyber-Utopianism
Definition
the belief of the emancipation of online communication
Term
What does the label “The Facebook Revolution” refer too
Definition
The organization of the protests for the Arab spring were all started on social media sites since they were viewed as merely entertainment, so they were not censored by the government. This allowed protesters to organize where and when mass protests would take place.
Term
Birth of the Egyptian Blogosphere
Definition
Blogs and other forms of social media started to become popular right around the time of the Arab Spring protests. Because of the rise of online awareness, people were able to stay connected through blogs, Facebook, twitter, and texting about where and when protests were going to take place.
Term
How did the Arab Spring begin?
Definition
The Arab spring began with the Kefya “Enough” Movement. It started in Tunisia and later went a few other countries, all of which wanted to overthrow their regimes.
Term
How did Tunisian organizers use digital technology?
Definition
They used Internet, phones, and television
Term
Which media were associated with attending protests?
Definition
Twitter, Facebook, Blogging, and text messaging.
Term
Differences between Occupy Wall Street and the Arab Spring
Definition
Occupy Wall Street
Arab Spring
No organizational structure
Goal was to overthrow regimes
No harm to participants Harm to participants
Participants beaten and tortured
Unsuccessful
Successful
Term
Interview with author of The Center Holds/How the Obama campaign used Facebook
Definition
Shows how the Obama Campaign targeted people on Facebook who were Obama supporters but didn’t perform certain tasks during the elections. They would send a reminder through accessing a person’s friend’s list to make sure that everyone went out and voted for Obama.
Term
How did big data change canvasing?
Definition
People no longer need to go door to door, they can use a big data survey and than collective whatever they need to know from a large group of people
Term
What is “drunk donating”
Definition
The Obama Campaign added a one click donation app so when people are watching the debate from a bar or something and see that Obama needs help, they can click quickly to donate and not think about it.
Term
What is Second-Level Digital Divide?
Definition
People have access to technology but just don’t know how to use it to better them selves.
Term
What is the Rich-get-Richer effect?
Definition
when technology advances, its people that had more access to media in the first place that benefit more from it because they have the capital to use it.
Term
Who is not using the Internet in the US? WHY?
Definition
1/5 Americans are not using the internet in the US. This group is made up of elderly, people who make under $30,000, or adults without a high school degree. These people either do not have access to it or don’t understand how to use it.
Term
What does the digital divide look like internationally?
Definition
A lot of less developed countries have access to Internet but the government either filters it or they are very far behind us.
Term
3 Examples of how tech can be designed to improve lives:
Definition
•Midwives in Indonesia
oHelping midwives get the proper knowledge at how to deal with a problem when delivering a baby to save the baby or mother’s life
•Resolving Sociopolitical Conflict in Liberia
o2 civil wars in 14 years, used technology to voice complaints and humanize each side.
•Getting health info to non-English speakers
oCommon barriers that prevent people from getting the proper health care because of the language barrier
Term
What is Gesellschaft?
Definition
a large, urban, impersonal society
Term
What is Glocolization?
Definition
Improving relationships through internet use in local communities
Term
Social Networks are Stronger when?
Definition
Social networks are stronger when weak ties are formed. These communities are stronger and show more economic growth because of ties between acquaintances .
Term
What is a social network
Definition
A dedicated website or other application that enables users to communicate with each other by allowing users to post information, comments, pictures, messages, etc
Term
What is the effect of Facebook on social capital?
Definition
Bridging capital is meeting new people or bonding capital which is maintaining relationships
Term
How does self-esteem moderate that relationship?
Definition
Almost always positive but especially good if you have low self-esteem because it helps boost it
Term
What is Social Presence Theory?
Definition
The Greater the bandwidth the more cues you can have which in turn may lead to a better social presence.
Term
What are Reduced Social Context Cues?
Definition
Digital communication leads to a lack on non-verbal cues to affect purpose
Term
What is the Media Richness Theory?
Definition
Optimal match between equivocality (deceptive communication) of a communication need and the richness of the media
Term
What is SIDE Theory?
Definition
Social Identity Deindividuation Model, which means anonymity, increases group cohesion
Term
What is the Social Information Processing Theory?
Definition
Rejected view that the absence of non-verbal cues restricts the capability to exchange social information
Term
What is the Hyperpersonal Theory?
Definition
1.Over attribution processes
2.Selective self presentation
3.Re-allocation of cognitive resources
4.Behavioral confirmation (feedback)
Term
What is the history of the relationship between Sex and Media?
Definition
It is a long-term love affair, within a year of the Internet being created; there was sex on the Internet.
Term
What are the triple A engine of internet Sex?
Definition
•Accessible
oNo limit to what and how much can be accessed
•Affordable
oRelationships and dating sites make the price of meeting far less of a burden
•Anonymity
oAllows many to disclose in ways and at levels they can’t see face to face
Term
Where are we headed?
Definition
Soon you won’t even need to leave your seat for sex with machines and the virtual reality they have today
Term
How common is Internet dating?
Definition
5% of adults use Internet dating. 2% of marriages are caused by E-Harmony as of 2005
Term
What is a summary of findings online deception study?
Definition
We tell lies to make ourselves appear better than we actually do
Term
What is Digital Deception
Definition
The intentionally controlled information in a technologically mediated message to create a false belief in the receiver of the message.
Term
How much time is spent on media from a 8-18 yr old?
Definition
7.5 hours with multi tasking, if one task at a time than around 11 hours.
Term
When is being online bad for mental health?
Definition
Early TV viewing ages 1-3 is associated with ADD at age 7.
Term
What are the effect of multi-tasking on productivity?
Definition
? The more you multi task the worse it is for you because your brain isn’t meant to multi task
Term
What is CASA?
Definition
Computers as social actors, we treat computers like they are humans by worrying about them and by using the same politeness norms as we would for people.
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